Leading Brands in the Jobs & Education Category: A Q3 2024 Analysis

Introduction

In the bustling Jobs & Education sector, three brands stand out in Great Britain for their significant online presence: Indeed, Duolingo, and TotalJobs. This article delves into their performance from Q2 to Q3 2024, highlighting trends across their websites and apps. Sensor Tower's robust data offerings provide unique insights into these brands' cross-platform user behaviors.

Indeed

Indeed's digital footprint is prominent, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com saw stable visits, peaking at 176M in July before stabilizing around 163M in September. The monthly deduplicated audience hovered above 10M, with a notable web dominance over the app.

• App Engagement: The app's monthly active user base grew steadily, reaching approximately 4.8M in July, showcasing a strong mobile market presence.

• Ad Spend & Channels: Indeed's monthly ad spend peaked in May at over $1.7M, with impressions surpassing 220M. Facebook and Instagram were key channels, with significant impressions throughout the quarter.

Duolingo

Duolingo's presence is marked by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com experienced a spike in July with 29M visits, while monthly deduplicated audiences grew to over 6M by September, highlighting a balanced web and app user base.

• App Engagement: The app maintained over 2.2M monthly active users, indicating consistent mobile engagement.

• Ad Spend & Channels: Duolingo's monthly ad spend was modest, peaking in July at around $80K, driven mainly by YouTube and Instagram.

TotalJobs

TotalJobs is accessible via totaljobs.com and the Totaljobs - UK Job Search App.

• Audience Trends: Totaljobs.com saw consistent growth, reaching over 11M visits in August. The monthly deduplicated audience remained stable, slightly above 1.3M.

• App Engagement: The app had a steady monthly active user base, around 100K, showcasing a niche yet stable mobile presence.

• Ad Spend & Channels: TotalJobs increased its monthly ad spend significantly in June and July, peaking at over $550K, with Facebook and LinkedIn as primary channels.

Conclusion

The Jobs & Education sector in Great Britain is vibrant, with Indeed, Duolingo, and TotalJobs leading the way. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' online strategies and user engagement. These insights are crucial for understanding cross-platform behaviors and optimizing digital presence, offering strategic advantages for decision-makers.

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