Leading Brands in the UK Jobs & Education Category for Q3 2024

Introduction

The Jobs & Education sector in the UK continues to thrive, with key players such as Indeed, Duolingo, and TotalJobs leading the charge. This article explores the performance of these brands from Q2 to Q3 2024, highlighting trends in web and app usage, audience engagement, and advertising strategies. Sensor Tower's comprehensive data provides unique insights into these brands' digital footprints across platforms.

Indeed

Indeed is renowned for its comprehensive job search platform, available via its website, indeed.com, and the Indeed Job Search app.

• Audience Trends:

  • Website Visits: Indeed.com maintained a stable monthly visitor base, with visits ranging from 160M to 175M.

  • True Audience: The monthly true audience consistently exceeded 10M, with a slight dip in August but a recovery in September.

  • Web vs. App: Web-only visitors consistently outnumbered app-only visitors, underscoring a stronger web presence.

• App Engagement:

  • The Indeed app maintained a steady monthly active user base, with users ranging from 3.5M to 3.8M, showing a notable increase in July.

• Ad Spend & Channels:

  • Monthly ad spend decreased over the quarter, with significant impressions on platforms like Facebook and Instagram. Spend peaked in May at over $1.7M.

Duolingo

Duolingo, a leader in language education, is accessible via duolingo.com and the Duolingo - Language Lessons app, showcasing dynamic engagement trends.

• Audience Trends:

  • Website Visits: A peak in July with over 28M monthly visits, followed by a decrease in September.

  • True Audience: The monthly true audience grew steadily, reaching over 6M in September, driven largely by app users.

• App Engagement:

  • Active app users increased from 5.1M to over 5.7M, reflecting strong mobile engagement.

• Ad Spend & Channels:

  • Duolingo's monthly ad spend spiked in July with impressions primarily on YouTube. The spend was modest compared to competitors, focusing on targeted channels.

TotalJobs

TotalJobs, a major player in the UK job market, is marked by totaljobs.com and the Totaljobs - UK Job Search App.

• Audience Trends:

  • Website Visits: Visits increased to over 11M monthly in August, showing robust web engagement.

  • True Audience: Consistent monthly audience numbers above 1.2M, with a peak in July.

• App Engagement:

  • Active app users showed a slight decline, from 194K in April to 153K in September.

• Ad Spend & Channels:

  • TotalJobs invested heavily in Instagram and LinkedIn, with monthly ad spend peaking in June at over $550K.

Conclusion

The Jobs & Education sector in the UK is characterized by diverse digital strategies and platform engagements. Indeed, Duolingo, and TotalJobs each exhibit unique strengths across web and app platforms. Sensor Tower's data offers unparalleled insights into these trends, enabling brands to align strategies with user behavior across digital channels. For decision-makers, leveraging Sensor Tower’s comprehensive analytics can drive strategic growth and engagement in this competitive sector.

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