Leading Brands in GB Real Estate: Q3 2024 Overview

Introduction

The real estate sector in Great Britain has witnessed remarkable digital engagement through Q3 2024. This article delves into the performance of three leading brands: Rightmove Group Limited, Zoopla Property Group Limited, and OnTheMarket (Agents’ Mutual). Utilizing Sensor Tower’s comprehensive data, we explore audience trends, app engagement, and advertising dynamics across these brands.

Rightmove Group Limited

Rightmove is renowned for its extensive property listings and user-friendly platforms, including its website, rightmove.co.uk, and the Rightmove property search app.

• Audience Trends: Throughout Q3 2024, rightmove.co.uk maintained a steady visitor base with over 9M unique visits monthly. The monthly deduplicated audience fluctuated slightly, remaining above 11M.

• App Engagement: The app’s monthly active users showed a slight increase, peaking at around 740K in August before stabilizing.

• Ad Spend & Channels: Rightmove’s monthly advertising expenditure saw varied spending, with a significant spike in July, reaching approximately $244K. The primary channels were TikTok and Pinterest, delivering substantial impressions.

Zoopla Property Group Limited

Zoopla is known for its comprehensive property search services, encompassing primelocation.com and zoopla.co.uk, supported by the Zoopla home property search UK app.

• Audience Trends: Zoopla.co.uk experienced consistent traffic, with visits nearing 6M monthly. Primelocation.com remained stable with around 250K unique visits.

• App Engagement: The Zoopla app saw a gradual increase in monthly active users, surpassing 520K by September.

• Ad Spend & Channels: Zoopla increased monthly ad spend significantly in May, exceeding $440K. Facebook and Instagram were key platforms, contributing to high impressions.

OnTheMarket (Agents’ Mutual)

OnTheMarket focuses on delivering a streamlined property search experience through onthemarket.com and the OnTheMarket Property Search app.

• Audience Trends: The website consistently attracted over 3M unique visits monthly, with a noticeable increase in September.

• App Engagement: The app maintained stable user engagement, with monthly active users hovering around 73K.

• Ad Spend & Channels: Monthly ad expenditure was highest in April at approximately $73K, with YouTube being the dominant channel for impressions.

Conclusion

The Q3 2024 data reveals that Rightmove, Zoopla, and OnTheMarket are effectively leveraging digital platforms to engage audiences in the real estate market. By utilizing Sensor Tower’s unparalleled data offerings, these brands gain critical insights into cross-platform user behavior, ensuring they remain at the forefront of the industry.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.