Leading Software Brands in the UK: Q3 2024 Analysis

Introduction

In the dynamic world of software, certain brands consistently lead the charge in terms of audience reach and engagement. In Q3 2024, Google Search, Microsoft 365, and Google Workspace have emerged as prominent players in the UK software market. This article explores their performance trends, highlighting the insights provided by Sensor Tower’s comprehensive data offerings.

Google Search

Google Search maintains a robust digital presence with its website, google.com, and the Google app.

• Audience Trends: From Q2 to Q3 2024, google.com consistently attracted a massive audience, with visits peaking at about 7.7B in August. The monthly true audience remained stable above 47M throughout the quarter.

• App Engagement: The Google app saw steady monthly active users, hovering around 41M, indicating strong mobile engagement.

• Ad Spend & Channels: Google Search’s advertising efforts showed variability, with total monthly ad spend reaching approximately $4.5K in September, primarily on Facebook and Instagram, garnering significant impressions.

Microsoft 365 (Office 365)

Microsoft 365 offers a diverse range of platforms, including forms.office.com, microsoft365.com, and the Microsoft Office app.

• Audience Trends: The monthly true audience for Microsoft 365 showed substantial growth, reaching over 13.4M in September, with forms.office.com experiencing a notable surge in visits.

• App Engagement: The Microsoft Office app consistently engaged users, with monthly active users increasing to about 7.6M by September.

• Ad Spend & Channels: Monthly ad spend peaked at around $199K in September, with significant impressions across LinkedIn and Facebook channels.

Google Workspace (formerly G Suite)

Google Workspace's offerings include calendar.google.com, docs.google.com, and the Google Docs app.

• Audience Trends: The platform experienced a steady increase in audience, with calendar.google.com visits peaking at approximately 259M in September.

• App Engagement: The Google Docs app saw its monthly active users rise to about 6M by the end of Q3 2024.

• Ad Spend & Channels: Google Workspace’s monthly ad spend was relatively stable, with desktop video channels being the primary focus, yielding over 500K impressions in September.

Conclusion

The data from Q3 2024 underscores the strong digital foothold of Google Search, Microsoft 365, and Google Workspace in the UK software market. Sensor Tower’s unique ability to cross-reference web, app, and advertising data provides unparalleled insights into user behavior across platforms. For more detailed analysis, Sensor Tower’s Web Insights and Pathmatics offerings are indispensable tools for understanding these trends.