Leading Brands in GB Travel & Tourism: Q3 2024 Insights

Introduction

In Q3 2024, the Travel & Tourism category in Great Britain showcased leading brands that successfully captured substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance of Google Maps, Booking.com, and Trainline.com Limited, examining their digital presence and advertising strategies. Sensor Tower's comprehensive data, available through Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into cross-platform user behavior.

Google Maps

Google Maps remains a cornerstone in the travel category, offering both a website and an app to its users.

• Audience Trends: In Q3 2024, maps.google.com saw fluctuating visits, peaking in August with over 170K visits but dipping in September. The monthly deduplicated audience for Google Maps stayed stable above 45M throughout the quarter, with app users significantly outnumbering web-only users.

• App Engagement: The Google Maps app maintained around 10M monthly active users, with a slight dip in September.

• Ad Spend & Channels: Google Maps had minimal monthly ad spend, with a slight increase in September, primarily on Facebook, resulting in over 24K impressions.

Booking.com

Booking.com demonstrated robust activity across its digital platforms, with notable engagement on both its website and app.

• Audience Trends: Booking.com saw substantial web traffic, peaking in August with visits surpassing 200M. The monthly deduplicated audience hovered around 14M, with a balanced distribution between app-only and web-only visitors.

• App Engagement: The app, Booking.com: Hotels & Travel, maintained strong engagement, with monthly active users consistently above 7M.

• Ad Spend & Channels: Booking.com significantly invested in advertising across platforms, with monthly ad spend peaking at over $13M in June, primarily on Instagram and Facebook, generating billions of impressions.

Trainline.com Limited

Trainline.com Limited displayed impressive digital engagement, particularly across its app and website.

• Audience Trends: The website thetrainline.com maintained a strong presence, with visits exceeding 33M in August. The monthly deduplicated audience was stable around 13M, with a prominent app user base.

• App Engagement: The Trainline: Cheap Train Tickets app showed steady growth in monthly active users, reaching over 5M.

• Ad Spend & Channels: Trainline.com Limited increased its monthly advertising investment, with September seeing a peak spend of over $2.6M, primarily on Instagram and Facebook, resulting in substantial impressions.

Conclusion

These leading brands in the Travel & Tourism category have effectively leveraged their digital platforms to engage with a broad audience. Sensor Tower's data highlights their strategic use of websites and apps, supported by targeted advertising efforts. With the invaluable insights provided by Sensor Tower, brands can continue to optimize their strategies across multiple channels, ensuring sustained growth and engagement in the competitive travel market. For more detailed analytics, explore our Web Insights, Pathmatics, and App Performance Insights.