Leading Web Development Brands in the UK: Q3 2024 Analysis

In the dynamic world of web development, staying ahead requires a keen understanding of trends and user engagement across platforms. In Q3 2024, leading brands like Shopify Inc., Wix.com, Inc., and Weebly have demonstrated distinct patterns in their digital presence in the United Kingdom. Utilizing Sensor Tower’s powerful analytics, this article delves into the performance and trends of these brands from Q2 to Q3 2024.

Shopify Inc.

Shopify’s digital landscape is expansive, featuring websites such as myshopify.com, shop.app, and shopify.com, alongside apps like Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Monthly Audience Trends:

  • myshopify.com saw visits peaking in July at over 11M, with a slight decline by September.

  • shop.app consistently increased its visitor count, surpassing 16M in September.

  • Monthly true audience remained stable above 6M throughout the quarter.

• Monthly App Engagement:

  • The Shop app's monthly active users reached over 5M in June, with a slight decrease by September.

  • The Shopify app maintained steady monthly user engagement, hovering around 260K active users.

• Monthly Ad Spend & Channels:

  • Shopify's monthly advertising spend was highest in July, exceeding $10M, with significant impressions across YouTube and Facebook.

Wix.com, Inc.

Wix’s web presence is dominated by wix.com and its app Wix - Website Builder.

• Monthly Audience Trends:

  • Website visits spiked in July to over 76M, indicating a strong web focus.

  • Monthly true audience numbers remained steady, with a slight increase to over 1.2M by September.

• Monthly App Engagement:

  • The Wix app experienced a decline in monthly active users, from 215K in April to 127K in September.

• Monthly Ad Spend & Channels:

  • Wix's advertising was robust on YouTube, with monthly spend peaking in May at over $3.8M. Instagram also played a significant role in their strategy.

Weebly

Weebly’s digital presence is centered around weebly.com and its app Weebly by Square.

• Monthly Audience Trends:

  • Website visits were stable, with a slight increase in September to over 3.3M.

  • Monthly true audience figures remained around 600K, indicating a consistent web-only user base.

• Monthly App Engagement:

  • The Weebly app saw minimal engagement, with monthly active users dropping to around 214 by September.

• Monthly Ad Spend & Channels:

  • Notably, Weebly did not engage in any advertising spend during this period.

Conclusion

The web development landscape in the UK during Q3 2024 shows varied strategies among leading brands. Shopify continues to lead with strong web and app presence, while Wix focuses heavily on web engagement. Weebly maintains a consistent but quieter presence. Sensor Tower’s unparalleled data insights are crucial in understanding these trends, providing a comprehensive view through Web Insights and Pathmatics.

For more detailed insights, explore Sensor Tower’s Web Insights and Pathmatics offerings.