Leading Brands in the Antivirus & Security Category: Q3 2024 Analysis

In the fast-evolving digital landscape, maintaining robust security is paramount. Sensor Tower's comprehensive data provides insights into the performance of leading brands in the Antivirus & Security category for Q3 2024. This article highlights key trends and data for Express VPN International Ltd., NordVPN, and LastPass, showcasing their digital presence and advertising efforts across platforms.

Express VPN International Ltd.

Express VPN International Ltd. continues to be a leader in the Antivirus & Security category, offering services through its website, expressvpn.com, and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: From Q2 to Q3 2024, expressvpn.com saw steady growth in visits, reaching over 21M in September. Unique visits also increased, indicating a stable user base with a visits-per-unique-visitor ratio of 5.

• App Engagement: The app maintained strong monthly active users, peaking at over 5.7M in August. The monthly true audience showed a consistent rise, surpassing 8.8M by September.

• Ad Spend & Channels: Advertising efforts ramped up significantly, with monthly spend reaching nearly $96K in September. Major channels included Instagram and Snapchat, with impressions predominantly coming from the X platform.

NordVPN

NordVPN, accessible via nordvpn.com and NordVPN: VPN Fast & Secure, showcased robust performance throughout Q3 2024.

• Audience Trends: Visits to nordvpn.com consistently exceeded 8.9M monthly, with a stable visits-per-unique-visitor ratio of 3. Monthly true audience figures were impressive, maintaining above 9.3M by September.

• App Engagement: The app's active users grew steadily, reaching over 7.4M in September, reflecting strong user engagement.

• Ad Spend & Channels: NordVPN's advertising investment was substantial, peaking at nearly $1M in September. OTT channels were a major focus, driving significant impressions.

LastPass

LastPass, through lastpass.com and the LastPass Password Manager app, continued to attract a dedicated user base.

• Audience Trends: Website visits remained stable, with unique visits exceeding 1.6M in September. The monthly true audience consistently grew, surpassing 5.5M by the end of Q3.

• App Engagement: The app's monthly active users increased steadily, reaching over 4.5M in September, indicating strong retention.

• Ad Spend & Channels: LastPass increased its advertising presence, with September's monthly spend reaching over $31K. Facebook and Instagram were key channels for impressions.

Conclusion

The Antivirus & Security category saw significant activity and growth in Q3 2024. Express VPN International Ltd., NordVPN, and LastPass demonstrated strong digital presences and strategic advertising investments. Sensor Tower's unparalleled data, including Web Insights, App Performance Insights, and Pathmatics, offers a comprehensive view of these brands' cross-platform performance, essential for understanding user behavior and market trends. By leveraging this data, decision-makers can gain a competitive edge in the ever-evolving digital landscape.