Leading Brands in the US Computers & Consumer Electronics Category for Q3 2024

In the rapidly evolving realm of computers and consumer electronics, several brands stand out for their significant digital presence and audience engagement. In Q3 2024, Best Buy Co., Inc., Life360, and Hewlett-Packard (HP) emerged as leaders in the United States, each demonstrating unique trends across their websites and apps. Leveraging Sensor Tower's comprehensive data, we can gain insights into their performance.

Best Buy Co., Inc.

Best Buy is renowned for its wide array of electronics and appliances, with a robust digital ecosystem including its website, bestbuy.com, and the Best Buy: Tech drops & deals app.

• Audience Trends: From Q2 to Q3 2024, bestbuy.com experienced fluctuating visits, peaking in July with over 304M visits. Despite a drop in September, unique monthly visits remained stable around 33M. The monthly true audience hovered above 37M throughout Q3, with a notable increase in app-only visitors in September.

• App Engagement: The app's monthly active users saw consistent growth, surpassing 7.8M in September. This reflects a robust mobile engagement strategy.

• Ad Spend & Channels: Best Buy significantly increased its monthly ad spend, peaking at over $16M in August, with impressions exceeding 1.9B. Facebook and OTT channels were major contributors, highlighting a diverse advertising strategy.

Life360

Life360 is known for its family safety app, offering location sharing and driving safety features. Its digital presence is anchored by its website, life360.com, and the Life360: Stay Connected & Safe app.

• Audience Trends: The website saw a steady increase in visits, with a peak in September at nearly 4M. The monthly true audience consistently exceeded 55M, largely driven by app usage.

• App Engagement: The app maintained a strong monthly active user base, with active users surpassing 55M by September, indicating its pivotal role in Life360's ecosystem.

• Ad Spend & Channels: Life360's monthly ad spend peaked at over $750K in August, with significant impressions through Facebook and YouTube, reflecting a targeted approach to reach its audience.

Hewlett-Packard (HP)

HP is a global leader in personal computing and printing solutions. Its digital strategy includes its website, hp.com, and the HP Smart app.

• Audience Trends: hp.com saw varying visits, peaking in July with over 69M. The monthly true audience remained stable, exceeding 14M, with a balanced distribution between web and app visitors.

• App Engagement: The HP Smart app saw stable engagement, with monthly active users around 6.2M by September, demonstrating consistent user interest.

• Ad Spend & Channels: HP's monthly ad spend was robust, with a peak in April at over $3.4M. The brand utilized a diverse array of channels, including Instagram and TikTok, to maximize reach.

Conclusion

In Q3 2024, Best Buy, Life360, and HP demonstrated strong digital presence and audience engagement in the US Computers & Consumer Electronics category. Utilizing Sensor Tower's unparalleled data insights, these brands effectively navigated web and app platforms, optimizing their advertising strategies to reach expansive audiences. Sensor Tower's comprehensive cross-platform data continues to be an essential tool for understanding consumer behavior and market dynamics.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.