Leading Brands in the Credit & Lending Category: Q3 2024 Analysis

In the dynamic world of credit and lending, brands are leveraging digital platforms to engage effectively with their audiences. In Q3 2024, Credit Karma, Experian, and Affirm emerged as leaders, boasting substantial monthly true audience numbers across their websites and apps. Utilizing Sensor Tower's comprehensive data offerings, we delve into these brands' performance and trends from Q2 to Q3 2024.

Credit Karma, Inc.

Digital Presence:Credit Karma’s digital footprint is robust, featuring creditkarma.com and the Intuit Credit Karma app.

• Audience Trends: The website maintained a stable monthly visit range, peaking in July with over 105M visits. The monthly true audience remained above 47M throughout Q3, with a balanced split between app and web users.

• App Engagement: The app’s monthly active users hovered around 32M, showcasing a consistent user base.

• Ad Spend & Channels: Credit Karma’s monthly ad spend peaked in July, exceeding $6.8M, primarily through OTT channels, which delivered substantial impressions.

Experian

Digital Presence:Experian’s digital ecosystem includes experian.com and the Experian app.

• Audience Trends: Experian experienced a notable spike in web visits in August, reaching over 160M. The monthly true audience grew to approximately 28M in Q3, with web users leading the numbers.

• App Engagement: The app saw a steady increase in monthly active users, consistently above 9M.

• Ad Spend & Channels: The brand’s monthly ad spend was modest, focusing on OTT and Snapchat, delivering impressions in the millions.

Affirm

Digital Presence:Affirm’s digital strategy encompasses affirm.com and the Affirm: Buy now, pay over time app.

• Audience Trends: Affirm’s website visits peaked in July at over 39M, with the monthly true audience surpassing 13M in Q3, indicating a strong online presence.

• App Engagement: Active users on the app remained stable, consistently around 8M monthly.

• Ad Spend & Channels: Affirm’s monthly ad spend was highest in September, focusing on Facebook and Instagram, generating significant impressions.

Conclusion

The U.S. credit and lending sector is witnessing dynamic shifts, with Credit Karma, Experian, and Affirm leading the charge. Sensor Tower’s unparalleled data insights offer a comprehensive view of these brands’ digital strategies, emphasizing the importance of cross-platform analysis. Explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights for deeper understanding and strategic planning.