Leading Brands in the U.S. Energy & Utilities Sector: Q3 2024 Analysis

Introduction

In Q3 2024, the Energy & Utilities sector in the United States witnessed significant digital engagement. This article delves into the performance of three leading brands: Duke Energy, Florida Power & Light Company, and Commonwealth Edison Company (ComEd). Leveraging Sensor Tower's comprehensive data, we explore web traffic, app engagement, and advertising trends.

Duke Energy

Duke Energy, a major player in the energy sector, is known for its extensive service footprint and commitment to sustainable energy solutions. Its digital presence through duke-energy.com and the Duke Energy app underscores its strategic digital engagement.

• Audience Trends: From Q2 to Q3 2024, website visits surged, peaking at over 14.7M in September. Monthly true audience figures also rose significantly, reaching approximately 2.1M by the end of Q3.

• App Engagement: The app experienced notable growth in monthly active users, climbing to around 814K in September, highlighting increased mobile engagement.

• Ad Spend & Channels: Duke Energy's monthly ad spend escalated, particularly in August, with over $200K spent, primarily through Facebook and OTT channels, resulting in impressive monthly impression numbers exceeding 27M.

Florida Power & Light Company

Florida Power & Light Company, recognized for its innovative energy solutions and customer service excellence, maintains a strong digital footprint with fpl.com and the FPL app.

• Audience Trends: The website consistently attracted over 3.6M visits monthly in Q3. Monthly true audience numbers remained stable, hovering around 500K.

• App Engagement: Monthly active users on the app showed a slight decline, staying just above 200K by September.

• Ad Spend & Channels: A significant monthly ad spend peak occurred in July, topping $1.1M, with Facebook and Instagram as primary channels, achieving over 131M monthly impressions.

Commonwealth Edison Company (ComEd)

ComEd, part of Exelon Corporation, is known for its innovative energy management solutions. Its digital strategy includes comed.com and the ComEd - An Exelon Company app.

• Audience Trends: Website visits increased steadily, reaching 3.8M in September. Monthly true audience figures also grew, peaking at 522K in August.

• App Engagement: The app saw a rise in monthly active users, nearing 126K in August, indicating a positive trend in mobile engagement.

• Ad Spend & Channels: ComEd's advertising efforts were consistent, with a notable spike in monthly spending in August, over $66K. Facebook was the dominant channel, delivering substantial monthly impressions.

Conclusion

Duke Energy, Florida Power & Light Company, and ComEd have demonstrated robust digital strategies in Q3 2024, achieving varied success across web and mobile platforms. Sensor Tower's unparalleled data offerings provide critical insights into these trends, enabling a deeper understanding of cross-platform user behavior. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.