Leading Brands in the U.S. Energy & Utilities Category: Q3 2024 Insights

In the dynamic Energy & Utilities sector, Q3 2024 has witnessed significant activity among leading brands. This article delves into the digital performance and trends of Duke Energy, Commonwealth Edison Company (ComEd), and Consumers Energy. Leveraging Sensor Tower's comprehensive data, we explore audience reach, app engagement, and advertising strategies across both web and mobile platforms.

Duke Energy

Duke Energy, a major player in the energy sector, is renowned for its commitment to sustainable energy solutions. Its digital presence includes its website, duke-energy.com, and the Duke Energy app.

• Audience Trends: From Q2 to Q3 2024, duke-energy.com experienced a significant increase in visits, reaching over 14M in September. The monthly deduplicated audience also grew, surpassing 2.1M by the end of Q3.

• App Engagement: The app showed a steady rise in monthly active users, crossing 215K by September, indicating a robust mobile user base.

• Ad Spend & Channels: Duke Energy's monthly advertising expenditure peaked in September at approximately $250K, with impressions reaching nearly 29M. The primary channels included Facebook and OTT, contributing significantly to their reach.

Commonwealth Edison Company (ComEd)

ComEd, known for its innovative energy solutions, utilizes a comprehensive digital strategy through the comed.com website and the ComEd - An Exelon Company app.

• Audience Trends: Traffic on comed.com saw a noticeable increase, with visits exceeding 3.5M in September. The monthly deduplicated audience remained strong, although it slightly dipped to around 393K.

• App Engagement: The app maintained a high level of engagement, with monthly active users peaking at approximately 96K in September.

• Ad Spend & Channels: ComEd's monthly advertising spend was highest in August, nearing $76K, with Facebook and X being dominant channels, resulting in significant impressions.

Consumers Energy

Consumers Energy, a leader in providing reliable energy services, operates through consumersenergy.com and the Consumers Energy app.

• Audience Trends: The website experienced fluctuating traffic, peaking in June at over 3.5M visits. The monthly deduplicated audience remained stable, averaging around 394K in September.

• App Engagement: App usage was on the rise, with monthly active users reaching approximately 118K by the end of Q3.

• Ad Spend & Channels: Monthly advertising efforts peaked in May, with spending hitting around $141K. Facebook and YouTube were key channels, driving substantial impressions.

Conclusion

The Energy & Utilities sector continues to evolve, with Duke Energy, ComEd, and Consumers Energy leveraging both web and mobile platforms to expand their reach. Sensor Tower's data provides critical insights into these trends, demonstrating the power of a comprehensive cross-platform analysis. With Sensor Tower's unique capabilities, brands can effectively track and optimize their digital strategies.

For further insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.