Leading Financial Services Brands in Q3 2024: A Sensor Tower Analysis

Introduction

In the ever-evolving financial services sector, digital presence plays a crucial role in brand success. This article highlights the performance of three leading brands in the United States for Q3 2024: PayPal, JPMorgan Chase & Co., and Capital One. Using Sensor Tower's comprehensive data, we delve into web and app trends, audience engagement, and advertising strategies.

PayPal

PayPal's digital ecosystem includes its website, paypal.com, and the app, PayPal - Pay, Send, Save.

• Audience Trends: From Q2 to Q3 2024, paypal.com experienced a slight decrease in visits, moving from over 322M in May to approximately 293M in September. The monthly true audience remained stable, hovering around 78M.

• App Engagement: The PayPal app saw monthly active users peak at over 48M in June, then stabilize at around 45M by September.

• Ad Spend & Channels: PayPal's monthly advertising expenditure saw fluctuations, with a significant spike in June, exceeding $10M, primarily through Instagram and OTT channels, which together garnered billions of impressions.

JPMorgan Chase & Co.

JPMorgan Chase's digital presence spans multiple platforms, including chase.com, jpmorgan.com, and jpmorganchase.com along with the app, Chase Mobile: Bank & Invest.

• Audience Trends: Chase.com maintained high visit numbers, peaking at 379M in July. The monthly true audience across all platforms showed slight declines, from 57M in April to around 54M in September.

• App Engagement: The Chase Mobile app had consistent engagement, with monthly active users remaining above 42M throughout the quarter.

• Ad Spend & Channels: Monthly advertising spend peaked in August, approaching $19M, with OTT and YouTube as major channels, delivering substantial impressions.

Capital One

Capital One's digital footprint includes capitalone.com and the app, Capital One Mobile.

• Audience Trends: Website visits showed a downward trend, from 328M in May to around 292M in September. The monthly true audience remained relatively stable, around 51M.

• App Engagement: Monthly active users on the Capital One app remained robust, averaging over 40M throughout Q3.

• Ad Spend & Channels: Capital One's advertising efforts were significant, with monthly spending consistently above $30M, heavily leveraging Instagram and OTT for maximum reach.

Conclusion

The financial services sector continues to demonstrate the importance of a strong digital strategy. Sensor Tower's unparalleled access to cross-platform data provides vital insights into the dynamics of user engagement and advertising effectiveness. For detailed cross-referencing of web, app, and advertising data, Sensor Tower remains the industry leader, offering tools like Web Insights, Pathmatics, and App Performance Insights.