Leading Financial Services Brands in the US: Q3 2024 Insights

In the ever-evolving landscape of financial services, staying informed about leading brands is crucial. In Q3 2024, Chase, PayPal, and Capital One emerged as prominent players, showcasing notable trends in audience engagement across their websites and apps. Sensor Tower's comprehensive data provides a unique lens to understand these trends, offering insights into cross-platform user behavior. Let’s explore the performance of each brand from Q2 to Q3 2024.

Chase Mobile App

Chase continues to demonstrate a strong digital presence with its Chase Mobile: Bank & Invest app and websites, including chase.com, jpmorgan.com, and jpmorganchase.com.

• Audience Trends:

  • chase.com: Monthly visits remained stable, with a slight decline from 379M in July to 336M in September.

  • jpmorgan.com: Visits peaked in August at over 6M before settling at around 4.8M in September.

  • jpmorganchase.com: Visits fluctuated slightly, closing September at approximately 703K.

  • The monthly deduplicated audience across platforms hovered above 53M throughout Q3.

• App Engagement: The Chase Mobile app maintained a rising trend in monthly active users, reaching over 21M by September.

• Ad Spend & Channels: Minimal monthly advertising spend was observed, with a notable increase in August, primarily through Facebook, achieving over 6M impressions.

PayPal Mobile App

PayPal's digital ecosystem, highlighted by the PayPal - Pay, Send, Save app and paypal.com, continues to attract a substantial audience.

• Audience Trends:

  • paypal.com: Monthly visits showed a steady decline from 326M in July to 293M in September, yet unique visits remained robust above 49M.

  • The monthly deduplicated audience consistently exceeded 78M, indicating strong cross-platform engagement.

• App Engagement: The app's monthly active users increased, reaching nearly 35M by September, reflecting a strong mobile presence.

• Ad Spend & Channels: PayPal's advertising strategy was dynamic, with high monthly spend in June and a resurgence in September, focusing on Instagram and Facebook, generating impressions over 167M.

Capital One Mobile App

Capital One’s digital footprint, through its Capital One Mobile app and capitalone.com, remains influential.

• Audience Trends:

  • capitalone.com: Monthly visits showed a gradual decline from 324M in July to 290M in September.

  • The monthly deduplicated audience remained robust, consistently above 51M.

• App Engagement: The app saw a steady increase in monthly active users, surpassing 20M by September.

• Ad Spend & Channels: Capital One's monthly advertising spend was minimal, with sporadic investments across desktop and YouTube channels, focusing on targeted impressions.

Conclusion

The third quarter of 2024 highlighted the resilience and adaptability of leading financial services brands in the digital space. Chase, PayPal, and Capital One each demonstrated unique strengths across their platforms. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these cross-platform dynamics, empowering businesses to make informed decisions in a competitive market. Leveraging these insights can be transformative for decision-makers aiming to maintain a competitive edge.