Leading Brands in US Food & Dining Services: Q3 2024 Analysis

Introduction

In Q3 2024, the Food & Dining Services sector in the US witnessed remarkable digital engagement from leading brands such as McDonald's, DoorDash, and Yelp. These brands have leveraged both web and app platforms effectively to maximize their reach. Sensor Tower’s unique cross-referencing of web, app, and advertising data provides invaluable insights into these trends.

McDonald's

McDonald's continues to dominate the fast-food industry with a robust digital presence.

• Audience Trends:

  • happymeal.com saw a steady increase in visits, reaching over 487K in September.

  • mcdonalds.com consistently attracted more than 19M unique visits monthly, with a notable spike in July.

  • The monthly deduplicated audience remained stable above 50M.

• App Engagement:

  • The McDonald's app maintained a strong monthly active user base, with active users exceeding 23M by September.

• Ad Spend & Channels:

  • Total monthly ad spend peaked in July at over $25M, with significant impressions through OTT (Over-the-top media service) and social media platforms.

DoorDash For Customers

As a leading food delivery service, DoorDash capitalized on both web and app platforms.

• Audience Trends:

  • doordash.com maintained high engagement with unique visits around 16M monthly.

  • The monthly deduplicated audience hovered above 54M, with a steady mix of web and app users.

• App Engagement:

  • The DoorDash - Food Delivery app saw monthly active users stabilize around 39M.

• Ad Spend & Channels:

  • Monthly ad spend varied, peaking in June at over $20M, with notable engagement on YouTube and Facebook.

Yelp Inc.

Yelp remains a key player in food reviews and local business listings.

• Audience Trends:

  • yelp.com experienced a decline in visits, from over 187M in May to 151M in September.

  • The monthly deduplicated audience decreased slightly, yet remained above 40M.

• App Engagement:

  • The Yelp: Food, Delivery & Reviews app saw a slight drop in monthly active users, settling at around 8.5M.

• Ad Spend & Channels:

  • Yelp did not engage in paid advertising during this period.

Conclusion

Throughout Q3 2024, McDonald's, DoorDash, and Yelp demonstrated strong digital engagement across platforms. Sensor Tower's comprehensive data analysis highlights the critical role of cross-platform strategies in maintaining and growing user bases in the competitive Food & Dining Services sector. For more detailed insights, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offer unparalleled data access and analysis capabilities.