Leading Food Delivery Brands in the US: Q3 2024 Insights

Introduction

In the fiercely competitive landscape of food delivery services in the US, brands such as DoorDash, UberEATS, and Instacart continue to lead with significant audience engagement across their digital platforms. Leveraging Sensor Tower’s comprehensive data, we analyze the performance and trends of these brands from Q2 to Q3 2024. This data offers invaluable insights into cross-platform user behavior, underscoring the dominance of mobile and web markets.

DoorDash: A Customer-Centric Approach

DoorDash's digital presence is robust, featuring its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, doordash.com experienced a slight decline in unique visits, from around 17.3M in May to approximately 16.6M in September. Despite this, the true monthly audience remained stable above 53M throughout the quarter.

• App Engagement: The app's monthly active users fluctuated slightly, maintaining around 39M users, peaking slightly in September.

• Ad Spend & Channels: DoorDash's monthly advertising efforts varied, with ad spend peaking at over $20M in June, primarily through Facebook, Instagram, and OTT channels, delivering billions of impressions.

UberEATS: Expanding Its Digital Footprint

UberEATS maintains a strong digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The site saw stable unique visits around 5.5M in Q2, slightly decreasing to just under 5M by September. The true monthly audience hovered around 26M throughout the period.

• App Engagement: The app's monthly active users remained consistent, slightly above 30M users, with minor fluctuations.

• Ad Spend & Channels: UberEATS increased its monthly ad spend significantly in Q2, peaking at over $11M in July, with strong performance on Instagram, TikTok, and OTT platforms.

Instacart: Innovating Grocery Delivery

Instacart's digital ecosystem includes its website, instacart.com, and the Instacart: Groceries & Food app.

• Audience Trends: Instacart.com experienced a steady increase in visits, reaching over 13M unique visits by September. The true monthly audience remained stable around 28M.

• App Engagement: The app's monthly active users were steady, hovering around 4.5M throughout Q3.

• Ad Spend & Channels: Instacart's monthly ad spend peaked in August at nearly $10M, effectively leveraging OTT and YouTube channels for maximum reach.

Conclusion

DoorDash, UberEATS, and Instacart continue to dominate the food delivery market in the US, each showcasing unique strengths across web and app platforms. Sensor Tower’s unparalleled data offerings provide critical insights into these brands’ performances, revealing trends in user engagement and advertising strategies. For businesses seeking to understand cross-platform behavior, Sensor Tower remains the definitive source for comprehensive digital insights.