Leading Food Delivery Brands in the U.S.: Q3 2024 Analysis

Introduction

In the competitive landscape of food delivery services in the United States, Q3 2024 witnessed significant activity among leading brands. This article delves into the performance and trends of DoorDash, Instacart, and UberEATS, highlighting their audience engagement and advertising strategies. Sensor Tower's comprehensive data provides valuable insights into these brands' web and app performance.

DoorDash: A Leader in Customer Convenience

DoorDash maintains a robust presence with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, doordash.com experienced a slight decline in visits, from over 254M in May to approximately 220M in September. Monthly true audience numbers remained stable, hovering around 54M throughout the quarter.

• App Engagement: The app saw a consistent rise in monthly active users, starting at 42M in April and growing to 43M by September, indicating strong mobile engagement.

• Ad Spend & Channels: DoorDash's monthly advertising spend fluctuated, peaking at over $20M in June, with significant impressions driven by Facebook and YouTube channels.

Instacart: Grocery Delivery Pioneer

Instacart's digital footprint includes instacart.com and the Instacart: Groceries & Food app.

• Audience Trends: Instacart.com saw stable web traffic, maintaining visits around the 130M mark in Q3. Monthly true audience figures were consistent, averaging 26M.

• App Engagement: Monthly app active users decreased slightly from 19M in April to around 17M in September, suggesting a shift in user behavior.

• Ad Spend & Channels: Instacart increased its monthly advertising investments, with spend climbing to nearly $9.6M in August, primarily through OTT and Facebook channels.

UberEATS: Expanding Culinary Horizons

UberEATS leverages ubereats.com and the Uber Eats: Food Delivery app for its operations.

• Audience Trends: Visits to ubereats.com remained stable, with monthly numbers around 66M. Monthly true audience figures showed slight fluctuations, averaging close to 26M.

• App Engagement: The app's monthly active user base was steady, with figures close to 22M throughout Q3.

• Ad Spend & Channels: UberEATS's monthly advertising efforts peaked in June at over $11M, with Snapchat and TikTok being key channels for impressions.

Conclusion

In Q3 2024, DoorDash, Instacart, and UberEATS demonstrated varied strategies in engaging their audiences across web and app platforms. Sensor Tower's unparalleled data insights reveal the critical trends and advertising strategies shaping the food delivery sector. Through unique cross-referencing capabilities, Sensor Tower continues to be the go-to source for understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.