Leading Grocery Brands in the U.S. Q3 2024: A Sensor Tower Analysis

Introduction

In the competitive landscape of grocery stores in the United States, a robust digital presence is crucial for success. In Q3 2024, Kroger, Safeway, and Publix Super Markets emerged as leaders in this category. Leveraging Sensor Tower's unparalleled data capabilities, we delve into the trends and performances of these brands, analyzing web and app usage, audience engagement, and advertising strategies.

Kroger

Kroger is a prominent name in the grocery sector, known for its extensive network of supermarkets and commitment to digital innovation. Its digital ecosystem includes its website, kroger.com, and the Kroger app.

• Audience Trends: From Q2 to Q3 2024, kroger.com maintained a stable monthly audience, with unique visits fluctuating around 8M. The monthly true audience remained steady above 13M.

• App Engagement: The Kroger app sustained a robust monthly active user base, consistently near 8M.

• Ad Spend & Channels: Kroger’s monthly advertising spend increased, peaking at over $10M in September. Facebook and YouTube were primary channels, delivering significant impressions.

Safeway

Safeway is renowned for its customer-centric approach and innovative digital solutions. Its online presence is marked by its website, safeway.com, and the Safeway Deals & Delivery app.

• Audience Trends: Safeway experienced a rise in monthly website visits, reaching over 21M in August. The monthly true audience showed growth, especially in app-only visitors.

• App Engagement: The app's monthly active users increased, surpassing 4.6M in September, indicating a strong mobile preference.

• Ad Spend & Channels: Safeway’s monthly ad spend was stable, with Pinterest and Facebook being key channels. Notably, OTT channels were not utilized.

Publix Super Markets

Publix, celebrated for its customer service and quality offerings, extends its reach through publix.com and the Publix app.

• Audience Trends: Unique visits on publix.com were stable, around 3.5M monthly. The monthly true audience showed a steady rise, crossing 5.7M by September.

• App Engagement: The Publix app saw increasing monthly engagement, with active users reaching 3.4M in August.

• Ad Spend & Channels: Publix increased its monthly ad spend significantly, particularly on OTT and Facebook, achieving high impressions.

Conclusion

The data from Q2 to Q3 2024 highlights the strategic digital engagements of Kroger, Safeway, and Publix Super Markets. Sensor Tower's comprehensive data offerings provide critical insights into cross-platform behaviors, allowing these brands to optimize their digital strategies effectively. With Web Insights, Pathmatics, and App Performance Insights, businesses can stay ahead in the competitive grocery market.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.