Leading Brands in U.S. Health & Wellness: Q3 2024 Insights

Introduction

In the dynamic landscape of health and wellness, Mayo Clinic, CVS, and Walgreens continue to assert their dominance. During Q3 2024, these brands exhibited substantial engagement across their digital platforms. Thanks to Sensor Tower's comprehensive data, we can explore the nuances of their performance across websites and apps, highlighting audience trends and advertising strategies.

Mayo Clinic

Mayo Clinic's digital presence is anchored by its websites, mayo.edu, mayoclinic.org, and mayoclinichealthsystem.org, along with the Mayo Clinic app.

• Audience Trends:

  • mayo.edu consistently attracted over 3.7M monthly visits in September, with a notable increase from July.

  • mayoclinic.org saw a steady rise, reaching approximately 114M monthly visits in September.

  • mayoclinichealthsystem.org maintained a stable audience, peaking at around 1.8M monthly visits.

  • The monthly deduplicated audience across these platforms remained robust, exceeding 57M in September.

• App Engagement:

  • The Mayo Clinic app experienced stable monthly active users, hovering around 35K throughout the quarter.

• Ad Spend & Channels:

  • Total monthly ad spend saw fluctuations, peaking at over $1.1M in July, with significant impressions across Facebook and OTT platforms.

CVS

CVS's digital strategy is predominantly driven by cvs.com and the CVS Health app.

• Audience Trends:

  • cvs.com witnessed a growth in monthly visits, surpassing 155M in September, reflecting increased user engagement.

  • The monthly deduplicated audience consistently exceeded 30M, with web-only visitors forming the largest segment.

• App Engagement:

  • The CVS Health app saw a rise in monthly active users, exceeding 3.7M by September, indicating a strong mobile presence.

• Ad Spend & Channels:

  • Monthly ad spend was dynamic, with a notable increase in September, reaching over $6.1M, with Facebook and Instagram being significant channels.

Walgreens

Walgreens maintains a robust digital footprint through walgreens.com and the Walgreens app.

• Audience Trends:

  • walgreens.com exhibited a consistent rise in monthly visits, reaching over 156M in September.

  • The monthly deduplicated audience showed stability, consistently above 28M throughout the quarter.

• App Engagement:

  • The Walgreens app maintained steady monthly active user numbers, around 3.2M, indicating strong app engagement.

• Ad Spend & Channels:

  • Walgreens' monthly ad spend increased to over $8.7M in September, with significant impressions across Facebook and OTT platforms.

Conclusion

In Q3 2024, Mayo Clinic, CVS, and Walgreens demonstrated strong digital engagement across their platforms. Sensor Tower's unparalleled data capabilities provide unique insights into these brands' performance, offering a comprehensive view of cross-platform user behavior. As these brands continue to innovate, their digital strategies will undoubtedly evolve, further shaping the health and wellness landscape.

For more detailed insights into web and app performance, explore Sensor Tower's Web Insights and App Performance Insights. Additionally, advertising data is available through Pathmatics.