Leading Insurance Brands in the US: Q3 2024 Performance Insights

In the rapidly evolving landscape of the insurance industry, understanding digital presence and user engagement is crucial. Sensor Tower's comprehensive data offers a detailed view of how leading brands are performing across platforms. This article delves into the Q3 2024 performance of Progressive, Kaiser Permanente, and State Farm, highlighting trends and key insights from Q2 to Q3 2024.

Progressive Mobile App

Progressive is a renowned provider of auto insurance in the US, known for its innovative digital tools and customer-centric approach. Its digital footprint is notable, with its website progressive.com and the Progressive Mobile App.

• Audience Trends: The monthly deduplicated audience remained stable above 15M throughout the quarter. The website saw a peak of 9.2M unique visitors in July, while app-only visitors increased steadily to over 6.7M by September.

• App Engagement: The app's monthly active users grew from 4.9M in April to around 5.5M in August, indicating a consistent rise in mobile engagement.

• Ad Spend & Channels: Interestingly, there was no reported monthly ad spend for Progressive during this period, highlighting a focus on organic growth.

Kaiser Permanente

Kaiser Permanente, a leading healthcare provider, is renowned for its integrated care model. Its presence is robust, with its main website kaiserpermanente.org and job portal kaiserpermanentejobs.org, along with the Kaiser Permanente App.

• Audience Trends: The main site saw unique visits rise to over 5.5M in July. The job portal fluctuated, peaking in June with 184K unique visitors. The true monthly audience across platforms remained above 6.3M.

• App Engagement: Active app users experienced a slight decline, moving from 772K in April to around 709K in September.

• Ad Spend & Channels: Monthly ad spend increased significantly, reaching nearly $4M in September, with Facebook and Instagram being primary channels.

State Farm Mobile App

State Farm is a leading player in the US insurance market, recognized for its extensive agent network and customer service. Its digital strategy includes its website statefarm.com and the State Farm Mobile App.

• Audience Trends: The website's unique visits were stable, with a high of over 5.4M in July. Monthly deduplicated audience figures hovered around 9M, showcasing a strong cross-platform presence.

• App Engagement: The app maintained a stable user base, with monthly active users fluctuating slightly around 1.7M.

• Ad Spend & Channels: Modest monthly ad spend was observed, primarily on YouTube, with impressions peaking at over 1.6M in August.

Conclusion

The Q3 2024 data highlights the varied strategies and performance of leading insurance brands in the US. Progressive's organic growth, Kaiser Permanente's robust ad strategy, and State Farm's consistent cross-platform engagement exemplify the diverse approaches within the industry. Sensor Tower's unparalleled data offerings provide essential insights into these trends, enabling brands to optimize their digital strategies effectively.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics are invaluable resources.