Leading Brands in U.S. Investing & Financial Management: Q3 2024 Insights

Introduction

In the rapidly evolving landscape of investing and financial management, several brands have carved a niche for themselves in the U.S. market. This article delves into the performance and trends of three leading brands—Fidelity Mobile App, Coinbase, Inc., and Robinhood Markets, Inc.—from Q2 to Q3 2024. Utilizing Sensor Tower's unparalleled data capabilities, we explore their audience dynamics, app engagement, and advertising efforts across platforms.

Fidelity Mobile App

Fidelity is renowned for its robust digital presence, highlighted by its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: From Q2 to Q3 2024, fidelity.com experienced fluctuating visits, starting at 169M in June and dropping to around 144M by September. The monthly deduplicated audience remained stable above 12M.

• App Engagement: The Fidelity Investments app maintained a strong monthly active user base, increasing from 3.5M in June to approximately 3.7M in September, indicating consistent mobile engagement.

• Ad Spend & Channels: Fidelity's monthly advertising expenditure decreased significantly, with no spending recorded in September. Initial spend in April was around $10K, primarily on Facebook, with impressions peaking early in the quarter.

Coinbase, Inc.

Coinbase is a leader in the cryptocurrency space, marked by its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Web visits showed a downward trend, from over 61M in June to about 52M in September. The monthly deduplicated audience also decreased, yet remained above 11M.

• App Engagement: Monthly active users declined steadily from 2.4M in June to just over 2.1M in September, reflecting a shift in user engagement.

• Ad Spend & Channels: Coinbase's monthly advertising spend peaked in July at over $4.7M, with significant impressions across YouTube and Reddit. Despite a drop in spend by September, impressions remained robust.

Robinhood Markets, Inc.

Robinhood is known for democratizing finance, offering a seamless user experience via its website, robinhood.com, and the Robinhood - FinTech SuperApp.

• Audience Trends: Web visits were stable, hovering around 33M by September, with the monthly deduplicated audience consistently above 7.9M.

• App Engagement: The app maintained high monthly engagement, with active users slightly declining from 7.5M in July to about 7.1M in September.

• Ad Spend & Channels: Robinhood's ad spend showcased a strategic approach, with peaks in April and August. YouTube and TikTok were key channels, delivering extensive impressions.

Conclusion

The Q3 2024 analysis underscores the dynamic nature of the investing and financial management sector. Fidelity, Coinbase, and Robinhood each demonstrated unique strategies to engage and expand their audiences. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' market positions. As the industry evolves, leveraging such data is crucial for understanding cross-platform user behavior and optimizing digital strategies.

For more information on how Sensor Tower can empower your business decisions, explore our product offerings.