Leading Brands in Investing & Financial Management: Q3 2024 Analysis

Introduction

In the rapidly evolving world of investing and financial management, understanding user engagement across platforms is crucial. Sensor Tower provides unparalleled insights into web, app, and advertising data, offering a comprehensive view of audience behavior. In this article, we explore the performance of three leading brands in the United States for Q3 2024: Fidelity, Coinbase, Inc., and Robinhood Markets, Inc.

Fidelity

Fidelity is a well-established name in financial services, known for its robust investment management offerings. Its digital presence is anchored by its website, fidelity.com, and the Fidelity Investments app.

• Monthly Audience Trends: Throughout Q2 to Q3 2024, fidelity.com maintained a steady number of visits, peaking in July with over 186M visits. Monthly unique visitors slightly decreased over the quarter, ending at approximately 7M in September.

• Monthly App Engagement: The app's monthly active users showed a rising trend, reaching around 8.4M in August before settling at 8.2M in September.

• Monthly Ad Spend & Channels: Fidelity's monthly advertising spend fluctuated, with a notable increase in August to over $5.9M, resulting in impressions surpassing 700M. Key channels included Facebook and Instagram, each generating significant impressions across the quarter.

Coinbase, Inc.

Coinbase is a major player in the cryptocurrency exchange space, providing a platform for trading digital assets. Its digital ecosystem consists of coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Monthly Audience Trends: The website saw a decline in visits, with numbers dropping from 94M in April to around 52M in September. Monthly unique visits mirrored this trend, decreasing to approximately 4.1M.

• Monthly App Engagement: App activity decreased steadily, with monthly active users reducing from over 12M in April to just under 10M by September.

• Monthly Ad Spend & Channels: Coinbase's monthly advertising spend peaked in July at over $4.7M, focusing heavily on YouTube, which accounted for a large portion of their impressions.

Robinhood Markets, Inc.

Robinhood is known for democratizing finance for all, offering commission-free trading. Its platform includes robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Monthly Audience Trends: The website's visits increased significantly in June, reaching over 38M, with monthly unique visits stabilizing around 1.1M by September.

• Monthly App Engagement: The app maintained a strong monthly active user base, peaking at over 20M in July before a slight decline to 19.5M in September.

• Monthly Ad Spend & Channels: Robinhood's monthly ad spend was substantial, with a peak in August exceeding $15.6M and impressions nearing 1.4B. Facebook and YouTube were major channels, contributing to high visibility.

Conclusion

The data from Sensor Tower highlights notable trends across these leading brands in the investing and financial management category. Fidelity, Coinbase, and Robinhood each show distinct patterns in user engagement and advertising strategies. Sensor Tower's comprehensive cross-platform data provides essential insights into these dynamics, empowering businesses to make informed decisions in a competitive market. For those looking to leverage real-time analytics, Sensor Tower offers a strategic advantage in understanding and capitalizing on market trends.