Leading Brands in U.S. Media & Entertainment: Q3 2024 Overview

Introduction

In the ever-evolving landscape of media and entertainment, leading brands such as YouTube, Facebook, and TikTok continue to dominate with their expansive reach across websites and apps. In Q3 2024, these platforms have shown significant audience engagement, as revealed by comprehensive data from Sensor Tower. Our insights into monthly audience trends, app engagement, and advertising strategies highlight the pivotal role of these platforms in the digital ecosystem.

YouTube

YouTube's digital presence remains formidable, with its website, youtube.com, and the YouTube app.

• Audience Trends: From Q2 to Q3 2024, YouTube maintained a stable monthly true audience of over 325M. The web audience slightly outpaced app users, with web-only visitors consistently around 82M.

• App Engagement: The app had over 243M monthly active users, with a slight dip in August but recovering by September.

• Ad Spend & Channels: Monthly ad spend peaked in July and August, exceeding $5M, with significant impressions on platforms like OTT and Facebook. Desktop video and Instagram also contributed notably to impressions.

Facebook

Facebook's reach is robust, with its website, facebook.com, and the Facebook app.

• Audience Trends: The monthly true audience remained stable around 285M throughout Q3 2024. App-only visitors were dominant, exceeding 120M.

• App Engagement: The app consistently maintained over 252M monthly active users, with slight fluctuations but overall stability.

• Ad Spend & Channels: Facebook saw its peak monthly ad spend in July with over $7M. Snapchat and TikTok were the primary channels, driving substantial impressions.

TikTok

TikTok's influence is undeniable, with its websites douyin.com and tiktok.com, along with the TikTok app.

• Audience Trends: TikTok's monthly true audience hovered around 200M. The app's audience was notably higher than web-only visitors, with app-only visitors exceeding 105M.

• App Engagement: The app saw a gradual decline in monthly active users, from 126M in July to 123M in September, reflecting a slight decrease in engagement.

• Ad Spend & Channels: TikTok's monthly ad spend peaked in August at over $3M, with Facebook and Instagram being major channels for impressions.

Conclusion

The Q3 2024 data highlights the continued dominance of YouTube, Facebook, and TikTok in the U.S. media and entertainment sector. Sensor Tower's unparalleled data insights, including web, app, and ad performance metrics, provide a comprehensive view of these platforms' reach and engagement. As the digital landscape evolves, these brands continue to adapt and thrive, shaping the future of media consumption.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.