Leading Brands in US Multimedia & Design Software: Q3 2024 Analysis

Introduction

In the dynamic world of multimedia and design software, Q3 2024 showcased significant trends among leading brands like Google Photos, Canva, and CapCut. These brands continue to attract substantial monthly deduplicated audiences across their websites and apps. With Sensor Tower's unparalleled data insights, we delve into the performance and trends of these top players from Q2 to Q3 2024.

Google Photos

Google Photos maintains a robust digital presence through its website, photos.google.com, and the Google Photos: Backup & Edit app.

• Audience Trends: The monthly deduplicated audience remained stable above 124M throughout Q3 2024. The web-only visitors hovered around 8M, while the app-only visitors consistently exceeded 102M monthly.

• App Engagement: The app's monthly active users stayed relatively stable, fluctuating slightly above 66M in August and September.

• Ad Spend & Channels: Notably, Google Photos did not allocate budget to advertising in this period, indicating a focus on organic growth.

Canva

Canva's digital strategy is evident through its website, canva.com, and the Canva: AI Photo & Video Editor app.

• Audience Trends: The monthly deduplicated audience grew from 46M in Q2 to over 50M by September. The web presence dominated with unique visits exceeding 37M in September.

• App Engagement: Monthly active users on the app increased to nearly 7.7M in September, indicating a steady rise in mobile engagement.

• Ad Spend & Channels: Canva's monthly advertising spend peaked at over $11M in September, with significant impressions across Instagram, Facebook, and OTT channels, showcasing a strategic push in digital marketing.

CapCut - Video Editor

CapCut's reach is evident through its website, capcut.com, and the CapCut - Video Editor app.

• Audience Trends: The monthly deduplicated audience remained above 42M throughout the quarter. Both web and app audiences showed stability, with web-only visitors around 4M monthly.

• App Engagement: The app's monthly active users peaked at over 13M in July, reflecting a strong engagement level.

• Ad Spend & Channels: CapCut's advertising activity was minimal, with sporadic spend primarily on Instagram and desktop video channels.

Conclusion

The Q3 2024 data highlights the strength and strategies of leading multimedia and design software brands. Google Photos, Canva, and CapCut each demonstrate unique approaches to engaging their audiences, with varying emphases on web, app, and advertising channels. Sensor Tower's comprehensive insights offer invaluable perspectives on cross-platform user behavior, affirming its position as a leader in digital market analytics. For businesses looking to gain a competitive edge, accessing Sensor Tower’s Web Insights, Ad Spend, and App Performance data is crucial.