Leading Brands in the U.S. Music & Podcasts Category: Q3 2024 Analysis

Introduction

In the fast-evolving world of music and podcasts, certain brands continue to make a significant impact in the United States. In Q3 2024, Spotify, YouTube Music, and Pandora Media led the charge with substantial audience engagement across their websites and apps. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these leading brands from Q2 to Q3 2024.

Spotify

Spotify's digital presence is formidable, featuring both its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: From Q2 to Q3 2024, spotify.com maintained a stable monthly true audience, consistently hovering above 106M. The website showed a slight uptick in unique visitors, reaching over 24M monthly by September.

• App Engagement: The Spotify app consistently engaged nearly 98M monthly active users throughout the quarter, showcasing a steady user base.

• Ad Spend & Channels: Spotify's monthly ad spend peaked in September at approximately $8.7M, with over 1.2B impressions. Key channels included Instagram and Snapchat, delivering significant impressions.

YouTube Music

YouTube Music's ecosystem includes its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The website experienced growth, with visits per unique visitor climbing to 82 by September. The monthly true audience remained consistently above 48M.

• App Engagement: The app saw fluctuating monthly active users, peaking in July with around 45.5M users.

• Ad Spend & Channels: Interestingly, YouTube Music had no recorded monthly ad spend in the Music & Podcasts category during this period.

Pandora Media

Pandora's digital footprint is established through its website, pandora.com, and the Pandora: Music & Podcasts app.

• Audience Trends: Pandora.com saw a decrease in unique visits, landing at about 7.7M monthly in September. Despite this, the monthly true audience remained steady, exceeding 45M.

• App Engagement: The app's monthly active users remained stable, averaging around 41M throughout the quarter.

• Ad Spend & Channels: Pandora's monthly ad spend decreased to under $300K in September, with Snapchat being the primary channel for impressions.

Conclusion

In Q3 2024, Spotify, YouTube Music, and Pandora Media underscored their dominance in the U.S. Music & Podcasts category. With Sensor Tower’s unparalleled data, businesses can cross-reference web, app, and advertising insights to gain a comprehensive understanding of user behavior. As the digital landscape continues to evolve, these insights are crucial for staying ahead in the competitive music and podcasts market. Sensor Tower remains an essential partner for decision-makers seeking actionable intelligence in this dynamic industry.

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