Leading Brands in the US Pet Supplies Market: Q3 2024 Overview

Introduction

In the dynamic pet supplies market, three prominent brands—Chewy, Inc., PetSmart, and Petco—have captured significant monthly deduplicated audience shares across their digital platforms. This article delves into their performance and trends from Q2 to Q3 2024, focusing on audience engagement, app usage, and advertising strategies. Sensor Tower's comprehensive data insights provide an unparalleled view into cross-platform user behavior.

Chewy, Inc.

Chewy, Inc. maintains a robust digital presence through its website, chewy.com, and its app, Chewy - Pet Care & Pharmacy.

• Audience Trends: From Q2 to Q3 2024, chewy.com consistently saw over 180M monthly visits, peaking at approximately 205M in July. The monthly deduplicated audience remained stable above 33M throughout the quarter, with a notable increase in web and app visitors in September.

• App Engagement: The app's monthly active users hovered around 940K, indicating steady engagement among mobile users.

• Ad Spend & Channels: Chewy's monthly advertising spend showed a significant rise, reaching nearly $28M in September. The primary channels included Facebook and Instagram, with OTT (Over-the-top media service) also playing a substantial role.

PetSmart

PetSmart's digital strategy is centered around its website, petsmart.com, and the PetSmart app.

• Audience Trends: The website experienced a gradual decline in visits, falling from 50M in April to around 39M in September. The monthly deduplicated audience also saw a decrease, ending Q3 at just over 7M.

• App Engagement: The app showed a slight increase in monthly active users in July, reaching over 410K, before settling around 395K by September.

• Ad Spend & Channels: PetSmart's monthly ad spend peaked in May at nearly $10M, with YouTube and TikTok as key channels. However, expenditure decreased significantly by September.

Petco

Petco leverages its online presence through petco.com and the Petco: The Pet Parents Partner app.

• Audience Trends: Petco.com maintained a stable visitor count, with a slight decline from 64M in April to 46M in September. The monthly deduplicated audience stayed above 7M throughout the quarter.

• App Engagement: The app's monthly active users showed a gradual decline over the quarter, ending September with around 360K users.

• Ad Spend & Channels: Advertising spend for Petco fluctuated, peaking at over $7M in April. Facebook and Instagram were dominant channels, contributing significantly to impressions.

Conclusion

Chewy, PetSmart, and Petco continue to be key players in the US pet supplies market, each with unique digital strategies. Sensor Tower's data provides valuable insights, highlighting trends across web, app, and advertising domains. For businesses aiming to understand cross-platform user behavior, Sensor Tower remains an indispensable resource, offering detailed insights through its Web Insights, App Performance Insights, and Pathmatics offerings. This comprehensive data empowers decision-makers to craft informed strategies and achieve competitive advantages in the marketplace.