Leading Brands in the U.S. Pet Supplies Market: Q3 2024

Introduction

In the competitive landscape of pet supplies in the United States, brands like Chewy, Inc., PetSmart, and Petco continue to lead the market. With their robust digital presence across websites and apps, these brands have captured a significant audience. This article dives into the performance and trends of these brands from Q2 to Q3 2024, using comprehensive data provided by Sensor Tower.

Chewy, Inc.

Chewy, Inc. maintains a strong digital footprint through its website, chewy.com, and its app, Chewy - Pet Care & Pharmacy. Known for its extensive online pet products and services, Chewy excels in delivering a seamless customer experience.

• Audience Trends: The website consistently attracted a high number of visitors, with visits peaking at over 207M in July. The monthly unique visits showed a stable increase, reaching nearly 29M by September.

• App Engagement: The app's monthly active users rose steadily, surpassing 8M by September, indicating a growing preference for mobile engagement.

• Ad Spend & Channels: Chewy's monthly ad spend saw a significant rise, especially in July and September, with spends nearing $28M. Facebook and OTT channels were dominant in delivering impressions, reaching over 1.6B on Facebook alone in September.

PetSmart

PetSmart's digital presence is anchored by its website, petsmart.com, and the PetSmart app. As a leader in pet specialty retail, PetSmart offers a wide range of pet products and services.

• Audience Trends: The website experienced a decline in visits, dropping to around 39M by September. However, the visits per unique visitor remained stable at 6.

• App Engagement: The app's monthly active users peaked at over 1.3M in July, before decreasing slightly towards the end of Q3.

• Ad Spend & Channels: PetSmart's monthly ad spend was notably high in May, reaching about $9.8M, with significant impressions on YouTube and Instagram, both exceeding 100M impressions in various months.

Petco

Petco leverages its website, petco.com, and the Petco: The Pet Parents Partner app to engage its audience. Petco is renowned for its commitment to pet wellness and comprehensive product offerings.

• Audience Trends: Website visits showed a gradual decline, from over 64M in April to approximately 46M in September. However, the monthly true audience remained stable above 7M throughout the quarter.

• App Engagement: The app saw a peak in monthly active users in July, reaching over 1.5M, before stabilizing around 1.3M in September.

• Ad Spend & Channels: Petco's monthly ad spend was highest in April and September, both exceeding $7M. Facebook and YouTube were key platforms, with Facebook delivering impressions over 500M in September.

Conclusion

Each of these leading brands has demonstrated unique strengths in their digital strategies, with Chewy excelling in app engagement, PetSmart leveraging video advertising, and Petco maintaining a broad audience reach. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into these cross-platform trends, helping brands optimize their digital presence.

For more detailed insights, visit Sensor Tower's Web Insights and explore advertising data through Pathmatics.