Leading Brands in U.S. Transportation: Q3 2024 Insights

In the ever-evolving landscape of transportation apps and websites, three brands have consistently led the way in the United States: Google Maps, Ride with Uber, and Waze. This analysis delves into their performance trends from Q2 to Q3 2024, highlighting the insights provided by Sensor Tower’s comprehensive data.

Google Maps

Google Maps, accessible via maps.google.com and the Google Maps app, continues to be a staple for navigation.

• Audience Trends: The monthly true audience remained consistently above 210M throughout the quarter. The web presence saw a decline from over 2.9M visits in July to around 1.8M in September, indicating a possible seasonal shift or transition to app usage.

• App Engagement: Monthly active users were stable, hovering around 210M, with a slight dip in August, reflecting a continued preference for mobile navigation.

• Ad Spend & Channels: Minimal monthly ad spend was noted, with a slight increase in August and September on Facebook. This suggests a strategic focus away from heavy advertising.

Ride with Uber

Uber's digital footprint is substantial, with uber.com and the Uber - Request a ride app maintaining strong user engagement.

• Audience Trends: Monthly true audience figures exceeded 44M in June and remained robust through September. Website visits were consistently high, peaking at over 31M in July.

• App Engagement: The app saw monthly active user numbers rising to over 41M in August, reflecting a steady increase in app-based rides.

• Ad Spend & Channels: Uber's monthly ad spend was significant, peaking in June with over $6M. Channels like TikTok and Facebook were heavily utilized, indicating a broad digital marketing strategy.

Waze

Waze, available at waze.com and through the Waze Navigation & Live Traffic app, continues to attract a dedicated user base.

• Audience Trends: The monthly true audience hovered around 32M, with website visits remaining stable at over 4.7M in August and September.

• App Engagement: Monthly active users peaked in July at over 32M, demonstrating strong app loyalty.

• Ad Spend & Channels: While monthly ad spend was minimal, a notable investment was made in August, primarily on Instagram, highlighting selective advertising efforts.

Conclusion

The transportation sector in the U.S. remains dominated by these leading brands, each leveraging their unique strengths to maintain and grow their audience. Sensor Tower’s unparalleled data capabilities, through Web Insights, Pathmatics, and App Performance Insights, provide the critical insights required to understand these trends and user behaviors across platforms. These insights empower decision-makers with the data necessary to drive strategic growth and innovation.