Leading Brands in Australia’s Food & Dining Services: Q4 2024 Analysis

Introduction

In the highly competitive landscape of Australia’s Food & Dining Services category, several brands have distinguished themselves through significant audience engagement across their digital platforms. This article delves into the performance of UberEATS for Customers, McDonald’s, and DoorDash For Customers from Q3 2024 to Q4 2024. Leveraging Sensor Tower’s unparalleled data insights, we offer a comprehensive analysis of these brands’ digital presence and advertising strategies.

UberEATS for Customers

UberEATS is a leader in food delivery, known for its convenient service and expansive reach through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends:

  • The website experienced significant growth in December, with monthly visits exceeding 10M, marking an impressive spike compared to earlier months.

  • Monthly true audience figures remained stable, consistently above 4M, with a noticeable increase in app-only visitors.

• App Engagement:

  • Monthly active users of the app consistently surpassed 3.5M, peaking in December.

• Ad Spend & Channels:

  • Monthly advertising spend varied, reaching a high of over $1M in October and a low of around $580K in December.

  • TikTok and Instagram were prominent channels, delivering substantial monthly impressions.

McDonald’s

McDonald’s, a global fast-food giant, maintains a strong digital footprint with mcdonalds.com and the McDonald’s app.

• Audience Trends:

  • The website experienced fluctuations, with monthly visits peaking at over 4.3M in December.

  • Monthly true audience figures remained strong, consistently above 3.8M.

• App Engagement:

  • The app saw a peak of nearly 3.9M monthly active users in September, with stable engagement thereafter.

• Ad Spend & Channels:

  • Monthly ad spending reached its highest in December at over $1.6M.

  • YouTube and Instagram were key advertising platforms, providing broad monthly reach.

DoorDash For Customers

DoorDash, known for its efficient food delivery service, utilizes doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends:

  • Website visits showed variability, with a notable peak in November at over 5.9M monthly visits.

  • The monthly true audience displayed a strong presence, reaching over 2.2M in November.

• App Engagement:

  • App engagement was robust, with monthly active users peaking at 1.8M in November.

• Ad Spend & Channels:

  • Monthly advertising expenditure saw a decline, with December’s spend at around $415K.

  • TikTok and YouTube were significant channels, contributing to a wide monthly audience reach.

Conclusion

The data from Sensor Tower highlights the dynamic strategies of leading brands in Australia’s Food & Dining Services sector. From digital audience trends to advertising spend, these insights showcase the critical role Sensor Tower plays in understanding cross-platform user behavior. For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.