Leading Software Brands in Australia for Q4 2024

In the competitive landscape of software brands in Australia, Q4 2024 showcased remarkable performances from leading names such as Google Search, Gmail, and Microsoft 365. Sensor Tower's comprehensive data offers unique insights into these brands' cross-platform user behavior, highlighting their digital presence and audience engagement.

Google Search

Google Search maintains a robust digital presence through its website, google.com, and applications like Google and Google Lens.

• Audience Trends: The website experienced stable monthly visits, hovering around 2.6B to 2.7B. Monthly true audience figures showed a gradual increase from 15.7M in July to over 16.3M by December.

• App Engagement: The Google app saw a consistent rise in monthly active users, starting at 13.4M in July and reaching 14.3M by December. Google Lens maintained a smaller, stable monthly active user base around 4K.

• Ad Spend & Channels: Monthly ad spend on platforms like Facebook and Reddit was minimal, with notable activity in July and December, totaling around $100 to $77 respectively.

Gmail

Gmail's online presence is anchored by its website, mail.google.com, and the Gmail - Email by Google app.

• Audience Trends: The website consistently drew over 600M monthly visits, with a slight decline towards December. Monthly true audience figures remained stable above 15.7M throughout the quarter.

• App Engagement: The Gmail app saw stable monthly active users, maintaining a base around 13M.

• Ad Spend & Channels: There was no recorded monthly ad spend for Gmail, indicating reliance on organic traffic and brand strength.

Microsoft 365 (Office 365)

Microsoft 365's expansive digital footprint includes websites like microsoft365.com and forms.office.com, alongside apps such as Microsoft Word and Microsoft Teams.

• Audience Trends: Websites experienced fluctuations, with office.com visits peaking at over 200M in October. Monthly true audience numbers were robust, remaining above 4.4M.

• App Engagement: Microsoft Office apps showed varied engagement, with Microsoft Word maintaining over 1.5M monthly active users, while Microsoft Teams fluctuated around 4M.

• Ad Spend & Channels: Significant advertising efforts were noted, with monthly spend peaking at around $29K in September across Facebook, Instagram, and YouTube channels.

Conclusion

The Q4 2024 data highlights the strong digital presence and audience engagement of Google Search, Gmail, and Microsoft 365 in Australia. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' performance across web and app platforms, showcasing their ability to maintain and grow their user base effectively.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offer invaluable resources for understanding cross-platform audience behavior. These tools empower decision-makers with the data needed to drive strategic growth and investment opportunities.