Leading Brands in Brazil's Accommodations & Lodging Category: Q4 2024 Analysis

Introduction

As the digital landscape continues to evolve, the Accommodations & Lodging category in Brazil has shown significant shifts in user engagement across various platforms. In Q4 2024, leading brands such as Airbnb, VRBO, and Hostelworld.com have made notable impacts with their websites and apps. Utilizing Sensor Tower's comprehensive data, we delve into the performance and trends of these key players from Q3 to Q4 2024.

Airbnb, Inc.

Airbnb's digital presence is robust, with its website, airbnb.com, and the Airbnb app playing crucial roles.

• Audience Trends: Throughout Q4 2024, airbnb.com experienced a steady increase in visits, peaking at over 81M visits in December. The monthly true audience consistently remained above 8M, indicating strong engagement.

• App Engagement: The Airbnb app also saw a rise in monthly active users, reaching over 10M by December, reflecting the growing preference for mobile interactions.

• Ad Spend & Channels: Airbnb significantly increased monthly ad spending, particularly on Facebook and Instagram, with December's spend exceeding $1.5M, generating over 800M impressions.

VRBO

VRBO maintains a competitive edge with its website, vrbo.com, and the Vrbo Vacation Rentals app.

• Audience Trends: VRBO's web traffic saw a notable increase towards the end of Q4, with December visits surpassing 2.7M. Monthly true audience figures hovered around 200K, indicating a stable user base.

• App Engagement: The app maintained a steady monthly active user base, with slight fluctuations around 77K to 80K throughout the quarter.

• Ad Spend & Channels: VRBO's monthly ad spend was minimal, with a focus on Instagram, although impressions remained low.

Hostelworld.com

Hostelworld.com, with its website, hostelworld.com, and the Hostelworld: Hostel Travel App, offers a unique niche in the market.

• Audience Trends: Hostelworld.com experienced a resurgence in December, with visits reaching about 1.25M. The monthly true audience consistently remained over 90K throughout Q4.

• App Engagement: The app's monthly active users showed slight growth, peaking at around 34K in November.

• Ad Spend & Channels: Hostelworld.com did not engage in advertising during this period, focusing instead on organic growth.

Conclusion

The Q4 2024 data reveals distinct strategies and user engagement levels among Airbnb, VRBO, and Hostelworld.com. Sensor Tower's unparalleled ability to cross-reference web, app, and advertising data provides invaluable insights into these trends. With tools like Web Insights, App Performance Insights, and Pathmatics, businesses can gain a comprehensive understanding of cross-platform user behavior, crucial for strategic planning in the competitive accommodations and lodging market. Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling informed, strategic decisions in this dynamic sector.