Leading Brands in Brazil's Advertising & Marketing Sector: Q4 2024 Insights

In the rapidly evolving landscape of advertising and marketing, certain brands have emerged as frontrunners in Brazil, showcasing impressive monthly deduplicated audience numbers across their digital platforms. This article delves into the performance and trends of three leading brands—Google Ads, HubSpot, Inc., and Fiverr International Limited—during Q4 2024. Utilizing Sensor Tower's unparalleled data insights, we provide a comprehensive analysis of their web and app presence.

Google Ads

Google Ads maintains a formidable presence with its website, ads.google.com, and the Google Ads app.

• Audience Trends: Throughout Q4 2024, the monthly deduplicated audience remained relatively stable, hovering around 740K. Web-only visitors consistently outnumbered app-only users, indicating a strong web presence.

• App Engagement: The app's monthly active users showed a steady increase from 136K in October to over 145K by December, reflecting a growing mobile user base.

• Ad Spend & Channels: Monthly ad spend saw a significant decline, dropping from approximately $36K in October to around $12K in December. Instagram dominated the advertising channels, delivering the majority of impressions.

HubSpot, Inc.

HubSpot's digital ecosystem includes hubspot.com and the HubSpot app.

• Audience Trends: HubSpot's website saw a notable increase in visits, peaking at over 24M in November. The monthly deduplicated audience, however, declined to roughly 434K by December, with web-only visitors forming the bulk of the audience.

• App Engagement: The app experienced gradual growth in monthly active users, rising from 27K in October to about 33K by the year's end.

• Ad Spend & Channels: Monthly ad expenditure surged in December, reaching nearly $50K, with Facebook and Instagram as the primary channels driving impressions.

Fiverr International Limited

Fiverr's digital footprint comprises fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: The website's visits fluctuated, peaking at over 3.1M in October. The monthly deduplicated audience remained stable, with web-only users consistently higher than app-only visitors.

• App Engagement: Monthly active app users increased significantly from 47K in October to approximately 75K in December, highlighting a shift towards mobile engagement.

• Ad Spend & Channels: Fiverr's monthly ad spend was minimal, ceasing entirely by December. Instagram was the primary channel for impressions, with TikTok activity concluding earlier in the quarter.

Conclusion

These insights underscore the dynamic nature of Brazil's advertising and marketing sector. Google Ads, HubSpot, and Fiverr have each leveraged distinct strategies to engage their audiences across platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, enabling brands to make informed decisions in a competitive market. By utilizing our analytics, decision-makers can effectively navigate and capitalize on these evolving trends.