Leading Brands in Brazil's Advertising & Marketing Sector: Q4 2024 Analysis

Introduction

In the dynamic landscape of Brazil's advertising and marketing sector, Q4 2024 witnessed notable performances from leading brands such as Google Ads, HubSpot, Inc., and Fiverr International Limited. Leveraging Sensor Tower's comprehensive data, this article explores the trends and insights across these brands' websites and apps from Q3 to Q4 2024, offering a detailed look into their audience engagement and advertising strategies.

Google Ads

Google Ads maintains a robust digital presence through its website ads.google.com and the Google Ads app.

• Audience Trends: From Q3 to Q4 2024, website visitations showed a slight decline, peaking in October with over 37M visits, and dipping to around 27M by December. The monthly true audience remained stable above 730K throughout the quarter, with web-only visitors constituting the majority.

• App Engagement: Monthly active users for the app hovered around 360K, indicating consistent engagement.

• Ad Spend & Channels: Monthly ad spend saw a reduction from nearly $49K in July to approximately $12K in December, with Instagram being the dominant channel for impressions.

HubSpot, Inc.

HubSpot's digital strategy is anchored in its website hubspot.com and the HubSpot app.

• Audience Trends: The website experienced a surge in visits, reaching over 21M in November, reflecting a significant increase from earlier in the year. Monthly true audience figures peaked at over 570K in December, with web-only visitors being predominant.

• App Engagement: The app maintained stable monthly active users, averaging around 28K.

• Ad Spend & Channels: HubSpot's monthly ad expenditure increased significantly, topping $49K in December, with Facebook and Instagram leading in impressions.

Fiverr International Limited

Fiverr's presence is marked by its website fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: The website saw fluctuations, with visits peaking at over 3.3M in October. The monthly true audience remained relatively stable, averaging around 150K.

• App Engagement: App engagement was consistent, with monthly active users around 57K.

• Ad Spend & Channels: Fiverr's monthly ad spend was minimal, with Instagram being the primary channel for impressions.

Conclusion

Q4 2024 highlighted distinct strategies and audience engagement trends among Brazil's leading advertising and marketing brands. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of cross-platform user behavior, crucial for understanding these dynamics. As these brands continue to navigate the market, Sensor Tower remains the go-to source for in-depth digital analytics, offering unique advantages for decision-makers seeking strategic insights.