Leading Auto Brands in Brazil: Q4 2024 Performance Analysis

Introduction

In the dynamic landscape of Brazil's auto industry, leading brands such as 99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros have established significant digital footprints. As Q4 2024 unfolds, these brands continue to captivate audiences across websites and apps. Sensor Tower's comprehensive data offers unparalleled insights into their performance, revealing key trends and audience behaviors.

99 Taxis Desenvolvimento de Software Ltda.

99 Taxis maintains a robust digital presence through its website, 99app.com, and the 99 - Private Driver and Taxi app.

• Audience Trends: The monthly true audience for 99 Taxis grew steadily, surpassing 56M in December. The app consistently attracted a larger audience than the website, indicating a strong preference for mobile engagement.

• App Engagement: Monthly active users of the app increased from 52M in July to over 56M in December, showcasing robust growth and user retention.

• Ad Spend & Channels: Monthly advertising spend witnessed fluctuations, peaking in October with over $3.7K. Instagram dominated as the primary channel, delivering the highest impressions throughout the quarter.

Webmotors

Webmotors commands attention through its website, webmotors.com.br, and the Webmotors: vender carro app.

• Audience Trends: Web traffic remained strong, with monthly visits reaching over 92M in December. The website consistently outperformed the app in terms of audience size.

• App Engagement: The app's monthly active users hovered around 2.4M, indicating stable engagement levels.

• Ad Spend & Channels: Monthly ad spend peaked in October at over $235K, with Facebook being the dominant platform, followed closely by Instagram and TikTok.

Movida Aluguel de Carros

Movida extends its reach through movida.com.br and the Movida: Aluguel de Carros app.

• Audience Trends: The website experienced significant growth, with monthly visits reaching over 11M in December, indicating a strong web presence.

• App Engagement: App users rose steadily, with monthly active users surpassing 550K by December, reflecting a gradual increase in mobile engagement.

• Ad Spend & Channels: December saw monthly ad spend rise to over $41K, with Facebook leading in impressions, highlighting its effectiveness as an advertising channel.

Conclusion

The Q4 2024 data underscores the significant role of digital platforms in the auto sector, with mobile apps driving user engagement. Sensor Tower's insights, offering a unique cross-platform perspective, are essential for understanding these trends. Through Web Insights, Pathmatics, and App Performance Insights, Sensor Tower remains the go-to resource for comprehensive data analysis in the auto industry. This data empowers decision-makers with the clarity needed to navigate market dynamics effectively.