Leading Brands in Brazil's Experiences & Events Category: Q4 2024 Overview

In the vibrant landscape of Brazil's Experiences & Events category, several brands have emerged as key players. This article delves into the performance of three leading brands—Eventim, Eventbrite, and Fever Labs, Inc.—from Q3 to Q4 2024, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data insights provide a unique cross-platform view, essential for understanding user behavior.

Eventim

Eventim's digital presence is robust, featuring its website, eventim.com, and the EVENTIM DE: Tickets for Events app.

• Audience Trends: From Q3 to Q4 2024, eventim.com saw a significant increase in visits, particularly in December, where visits reached an impressive 30M, driven by holiday events. Monthly true audience figures remained stable, hovering above 2M in December, with a notable rise in web and app visitors.

• App Engagement: The app's monthly active users showed consistent growth, peaking at nearly 500K in December, indicating strong mobile engagement.

• Ad Spend & Channels: Eventim's monthly advertising spend increased significantly, surpassing $54K in December. Instagram dominated their ad channels, delivering the majority of impressions.

Eventbrite

Eventbrite's platform includes the website, eventbrite.com, and the Eventbrite app.

• Audience Trends: The website experienced a decline in visits from 6.9M in September to 4M in December, reflecting a seasonal trend. The monthly true audience remained stable, with web-only visitors making up the majority.

• App Engagement: The app's monthly active users peaked in November at approximately 144K, before slightly declining in December.

• Ad Spend & Channels: Eventbrite's monthly ad spend was minimal, with a gradual increase in December to around $320. Instagram was the primary advertising channel.

Fever Labs, Inc.

Fever Labs, Inc. operates feverup.com and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com saw a notable spike in visits in September, reaching 6.6M, before decreasing to 2.8M in December. The monthly true audience also peaked in September at over 1.4M.

• App Engagement: The app's monthly active users mirrored website trends, peaking at 364K in September, followed by a slight decline.

• Ad Spend & Channels: Fever Labs maintained a high monthly ad spend throughout Q4, with December's spend reaching over $600K. Instagram and Facebook were the leading channels, with TikTok also contributing significantly to impressions.

Conclusion

The Q4 2024 period showcased diverse strategies among Brazil's leading Experiences & Events brands. Eventim's robust web and app presence, Eventbrite's stable audience metrics, and Fever Labs' extensive advertising efforts highlight the varied approaches to capturing user engagement. Sensor Tower's unparalleled data insights are crucial in understanding these cross-platform trends, offering a comprehensive view of digital behavior in this dynamic category.