Leading Generative AI Brands in Brazil: Q4 2024 Insights

Introduction

As the generative AI landscape continues to evolve, Q4 2024 witnessed significant activity among leading brands in Brazil. This article delves into the performance of Google Gemini, ChatGPT, and Adobe Acrobat & Document Cloud, analyzing their digital presence and advertising trends. Leveraging Sensor Tower's comprehensive datasets, we offer unique insights into cross-platform user behavior.

Google Gemini

Google Gemini's presence is notable, both on its website, gemini.google.com, and the Google Gemini app.

• Audience Trends: From Q3 to Q4 2024, the website experienced a steady growth in visits, peaking at over 800M in December. Monthly unique visits also increased, reaching approximately 29M. The monthly true audience rose from 28M in September to nearly 40M by December, with web-only visitors leading the charge.

• App Engagement: The app's monthly active users surged from 7.3M in September to about 13.5M by December, reflecting a growing preference for mobile engagement.

• Ad Spend & Channels: December saw Google Gemini ramping up its monthly ad spend to over $200K, with significant impressions across Facebook and TikTok channels.

ChatGPT

ChatGPT maintains a robust digital footprint through its websites, chatgpt.com and openai.com, alongside the ChatGPT app.

• Audience Trends: The websites recorded a consistent increase in visits, with chatgpt.com reaching over 2.3B in November. Monthly true audience figures rose steadily, peaking at approximately 30M in November.

• App Engagement: The app's monthly active users grew from 14.7M in September to around 18.5M by December, showcasing consistent user engagement.

• Ad Spend & Channels: Monthly ad spend remained minimal, with slight increases in November and December, focusing primarily on Facebook.

Adobe Acrobat & Document Cloud

Adobe's digital offerings, acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app, continued to attract significant attention.

• Audience Trends: The website saw a slight decline in December visits to around 22M, though unique visits remained stable. The monthly true audience was consistent, hovering around 29M throughout the quarter.

• App Engagement: The app maintained a strong user base, with monthly active users fluctuating slightly but remaining above 25M.

• Ad Spend & Channels: Adobe's monthly ad spend was substantial, exceeding $300K in December, with Facebook and Instagram being the primary channels.

Conclusion

The generative AI sector in Brazil saw dynamic shifts in Q4 2024, with Google Gemini, ChatGPT, and Adobe Acrobat & Document Cloud leading the charge. Sensor Tower's unparalleled data insights enable a comprehensive understanding of these brands' performances, offering critical perspectives on user engagement across platforms. For more detailed insights, explore Sensor Tower's offerings on Web Insights, App Performance Insights, and Pathmatics.