Leading Shopping Brands in Brazil: Q4 2024 Overview

Introduction

In the dynamic landscape of Brazil's shopping category, three brands have emerged as leaders in Q4 2024: Magazine Luiza (Magalu), MercadoLibre S.R.L., and SheIn Group Limited. Leveraging Sensor Tower's comprehensive data, we explore their performance across websites and apps, highlighting key trends and insights from Q3 to Q4 2024.

Magazine Luiza (Magalu)

Magalu is renowned for its strong digital presence, reflected in its website magazineluiza.com.br and the Magalu: loja e compras online app.

• Audience Trends: The website saw a notable increase in visits, peaking in November with over 1B visits. Monthly true audience figures also hit a high in November, exceeding 144M.

• App Engagement: Monthly app active users showed steady growth, reaching over 52M by December.

• Ad Spend & Channels: Monthly advertising efforts remained strong with significant investment in Facebook and Instagram, achieving over 1.5B impressions in December.

MercadoLibre S.R.L.

MercadoLibre's digital ecosystem includes mercadolibre.com and mercadopago.com, alongside the Mercado Libre app.

• Audience Trends: The main website saw a steady climb in unique visits, reaching over 136M in December. Monthly true audience numbers consistently remained above 140M throughout the quarter.

• App Engagement: The app maintained high activity, with monthly active users surpassing 114M in December.

• Ad Spend & Channels: MercadoLibre's monthly ad spend was substantial, with a focus on TikTok and Facebook, delivering over 5.4B impressions in December.

SheIn Group Limited

SheIn's platform extends through shein.com and the SHEIN app.

• Audience Trends: The website experienced a peak in November, with visits surpassing 600M. Monthly true audience numbers remained robust, exceeding 100M in November.

• App Engagement: Monthly active users on the app peaked at over 83M in November before a slight dip in December.

• Ad Spend & Channels: Monthly ad spend was concentrated on Facebook and Instagram, with impressions reaching over 2.8B in November.

Conclusion

The Q4 2024 data underscores the growing dominance of these leading brands in Brazil's shopping category. Sensor Tower's insights provide a detailed view of the cross-platform dynamics, showcasing how these brands engage with their audience through web and app channels. With unparalleled data from Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain critical insights into consumer behavior across platforms. This consolidated data offers unique advantages for decision-makers, empowering strategic decisions and driving growth.