Leading Software Brands in Brazil: A Look at Q4 2024

In the dynamic landscape of Brazil's software industry, a few key players have emerged as frontrunners in Q4 2024. Google Search, Gmail, and Google Workspace have consistently attracted substantial audiences across their websites and apps. Let's delve into the performance and trends of these leading brands, backed by comprehensive data from Sensor Tower.

Google Search

Google's online presence is robust, with the Google app and websites such as google.com and g.co playing pivotal roles.

• Audience Trends: From Q3 to Q4 2024, google.com saw stable monthly visits around 22B. Unique visits remained consistent, averaging 170M. Meanwhile, g.co experienced a spike in October with over 5M visits, stabilizing at around 3.5M in December.

• App Engagement: The Google app maintained a strong monthly active user base, consistently above 160M.

• Ad Spend & Channels: Notably, monthly ad spend was minimal in Q4, with a brief spike in September primarily on Facebook, generating over 27M impressions.

Gmail

Gmail's digital footprint is significant, driven by mail.google.com and the Gmail - Email by Google app.

• Audience Trends: The website maintained monthly visits above 4.4B. Unique visits hovered around 54M, showcasing consistent engagement.

• App Engagement: The Gmail app saw a steady increase in monthly active users, reaching nearly 148M by December.

• Ad Spend & Channels: Gmail did not report any monthly ad spend during this period, indicating reliance on organic growth.

Google Workspace

Google Workspace, with tools like Google Calendar, Google Docs, and Google Meet (original), continued to be essential for productivity.

• Audience Trends: Google Calendar's visits peaked in October with 890M. Google Docs and Google Meet also showed similar trends with peaks in October followed by a decline in December.

• App Engagement: Google Calendar's app usage was stable at around 60M monthly active users. Google Docs experienced a drop to 12M in December, while Google Meet decreased steadily to 4M.

• Ad Spend & Channels: Monthly ad spend increased towards the end of the year, especially on Instagram, with over 1.3M impressions in December.

Conclusion

Sensor Tower's data highlights the dominance of Google Search, Gmail, and Google Workspace in Brazil's software category during Q4 2024. Each brand has leveraged its platforms effectively, maintaining a strong monthly audience and engagement. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of cross-platform user behavior, crucial for understanding these trends. These insights are invaluable for decision-makers looking to strategize effectively in a competitive market.

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