Leading Brands in Brazil's Sports Entertainment Sector: Q4 2024 Analysis

The sports entertainment landscape in Brazil continues to thrive, with leading brands like ESPN, 365Scores, and FlashScore setting the pace. This article examines their performance and trends from Q3 to Q4 2024, leveraging insights from Sensor Tower's comprehensive datasets.

ESPN

As a powerhouse in sports media, ESPN boasts a significant digital presence, with its website, espn.com, and the ESPN: Live Sports & Scores app.

• Audience Trends: ESPN's monthly website visits peaked at over 147M in October, before settling at approximately 107M in December. The monthly deduplicated audience consistently remained above 13M throughout Q4.

• App Engagement: The app's monthly active users reached a high of 190K in September, with a slight decrease to just above 180K by December.

• Ad Spend & Channels: ESPN's monthly advertising expenditure peaked in September at over $150K, with Facebook serving as the primary channel, driving significant monthly impressions.

365Scores

Known for delivering real-time sports updates, 365Scores maintains a strong digital footprint through its website, 365scores.com, and the 365Scores: Live Scores & News app.

• Audience Trends: The website's monthly unique visits increased to over 3.6M in December, with the deduplicated audience averaging around 10M monthly throughout Q4.

• App Engagement: Despite a gradual decline in monthly active users, the app maintained a robust base exceeding 2.3M by December.

• Ad Spend & Channels: Instagram was the focal point for advertising, with peak monthly spend in August, highlighting its significant role in driving impressions.

FlashScore

FlashScore excels in providing live sports updates, supported by its website, flashscore.com, and the Flashscore: Resultados ao Vivo app.

• Audience Trends: The website consistently attracted over 25M unique visits monthly, with a slight decline observed in December. The deduplicated audience averaged around 7M monthly.

• App Engagement: The app's monthly active user count stabilized above 1.6M by December.

• Ad Spend & Channels: Notably, FlashScore allocated no ad spend during this period, opting for an organic growth strategy.

Conclusion

The data from Q4 2024 underscores the dynamic nature of Brazil's sports entertainment sector. ESPN, 365Scores, and FlashScore each demonstrate unique strengths and strategies, effectively captured by Sensor Tower's unparalleled insights. Through comprehensive cross-referencing of web, app, and advertising data, Sensor Tower empowers brands to understand and leverage cross-platform user behavior effectively.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.