Leading Brands in Canada's Credit & Lending Sector: A Q4 2024 Analysis

In the dynamic world of credit and lending, understanding audience engagement across platforms is crucial. In Q4 2024, leading brands in Canada—Credit Karma, Inc., Koho Financial Inc., and Affirm—demonstrated significant digital presence. With data provided by Sensor Tower, we explore how these brands performed across their websites and apps, highlighting key trends and audience behaviors.

Credit Karma, Inc.

Credit Karma stands out with its comprehensive platform available on creditkarma.com and the Intuit Credit Karma app.

• Audience Trends: From Q3 to Q4 2024, Credit Karma’s website visits showed fluctuations, peaking in November with over 4.2M visits. The true monthly audience saw a notable increase in October, exceeding 1.8M.

• App Engagement: The app maintained a stable monthly active user base, with users slightly declining from 400K in July to around 370K in December.

• Ad Spend & Channels: Credit Karma’s monthly ad spend was concentrated in July, with over $900K spent, primarily on Instagram and Facebook, achieving approximately 246K impressions.

Koho Financial Inc.

Koho continues to grow its presence through koho.ca and the KOHO: Canada’s Money App.

• Audience Trends: Koho’s website experienced fluctuations, peaking in November with visits reaching over 1.4M. The true monthly audience was highest in October at over 900K.

• App Engagement: The app’s monthly active users remained stable, hovering around 126K throughout the period.

• Ad Spend & Channels: Koho significantly increased its monthly ad spend in Q4, with December seeing expenditures of approximately $397K, generating over 86M impressions across multiple channels, including Facebook and Instagram.

Affirm

Affirm is a major player with its affirm.com website and Affirm: Buy now, pay over time app.

• Audience Trends: The website’s visits surged in November, reaching nearly 2.4M. The true monthly audience also grew, peaking at over 660K in December.

• App Engagement: The app maintained a consistent monthly active user base, with users fluctuating around 230K throughout the quarter.

• Ad Spend & Channels: Affirm did not report any monthly ad spend during this period, indicating a focus on organic growth.

Conclusion

The Q4 2024 analysis highlights the varied strategies employed by leading brands in Canada’s credit and lending sector. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into cross-platform user behavior. These insights are invaluable for brands aiming to optimize their digital presence and engage effectively with their audience. By leveraging Sensor Tower’s data, decision-makers can gain a competitive edge in the rapidly evolving digital landscape.