Leading Brands in Canada's Food & Dining Services: Q4 2024 Analysis

In the dynamic realm of Food & Dining Services in Canada, Q4 2024 witnessed some intriguing trends among leading brands. This article delves into the performance of Tim Hortons, McDonald's, and UberEATS, highlighting their digital presence and advertising strategies. Sensor Tower's comprehensive data provides a unique cross-platform perspective, essential for understanding user behavior across web and mobile applications.

Tim Hortons

Tim Hortons is a staple in Canadian dining, renowned for its coffee and baked goods. The brand maintains a robust digital presence through its website, timhortons.com, and the Tim Hortons app.

• Audience Trends: The monthly deduplicated audience remained stable above 5.5M throughout Q4 2024. Web visits fluctuated slightly, peaking at 4.3M in November.

• App Engagement: Monthly active users on the app showed a steady increase, reaching over 1.9M by December.

• Ad Spend & Channels: Monthly ad spend saw a significant rise, exceeding $2.7M in December. Instagram emerged as a dominant channel, delivering impressive impressions.

McDonald's

McDonald's, a leader in fast food, operates mcdonalds.com and the McDonald's app.

• Audience Trends: The monthly deduplicated audience hovered around 5.2M in October, with a notable web audience surpassing 2.8M visits in December.

• App Engagement: The app's monthly active users saw a peak of over 1.3M in October, indicating a preference for mobile engagement.

• Ad Spend & Channels: Monthly ad expenditure increased to over $4.1M in December, with Instagram and Facebook leading in impressions.

UberEATS

UberEATS commands a significant presence in food delivery with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: Website visits surged, reaching over 19M in December. The monthly deduplicated audience also grew, crossing 4.8M.

• App Engagement: The app's monthly active users increased to over 6.6M, reflecting strong mobile engagement.

• Ad Spend & Channels: December saw a dramatic rise in monthly ad spend, surpassing $5M, with YouTube delivering substantial impressions.

Conclusion

Q4 2024 showcased the strategic prowess of Tim Hortons, McDonald's, and UberEATS in Canada's Food & Dining Services sector. Their ability to leverage digital platforms effectively underscores the importance of comprehensive data analytics. Sensor Tower remains pivotal in providing these insights, enabling brands to navigate the complex landscape of web and mobile user interactions. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.