Leading Brands in Canada's Food & Dining Services: Q4 2024 Insights

Introduction

In the competitive landscape of Canada’s Food & Dining Services sector, several brands have emerged as leaders, boasting substantial monthly true audience numbers across their websites and apps. This article delves into the performance and trends of UberEATS for Customers, Tim Hortons, and DoorDash For Customers during Q3 and Q4 of 2024. Using Sensor Tower’s comprehensive data, we offer insights into web and app engagement, monthly ad spend, and more.

UberEATS for Customers

UberEATS maintains a robust digital presence with its ubereats.com website and the Uber Eats: Food Delivery app.

• Audience Trends: From Q3 to Q4 2024, ubereats.com saw a significant increase in visits, culminating in over 23M visits in December. Monthly unique visits remained stable, indicating a loyal user base with an average of 17 visits per unique visitor in December.

• App Engagement: The app’s monthly active users grew from 4.9M in July to over 5.2M by December, highlighting a strong preference for mobile platforms.

• Ad Spend & Channels: UberEATS significantly increased its advertising efforts, with monthly ad spend reaching approximately $5M in December. The majority of impressions were driven through OTT platforms and desktop video channels.

Tim Hortons

Tim Hortons showcases its digital presence through timhortons.com and the Tim Hortons app.

• Audience Trends: Website visits were consistent, peaking at 5M in August. The monthly true audience remained stable, with app and web users contributing almost equally to the overall traffic.

• App Engagement: The app maintained over 4.7M monthly active users throughout the quarter, showing a slight increase to 4.9M by December.

• Ad Spend & Channels: Tim Hortons’ monthly ad spend was steady, with a peak of approximately $2.7M in December, focusing on Instagram and Facebook for maximum impressions.

DoorDash For Customers

DoorDash operates through doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: Both websites saw an increase in visits, with doordash.com reaching over 15M visits in December. The monthly true audience remained above 3.4M throughout the quarter.

• App Engagement: The app saw a steady rise in monthly active users, surpassing 3M by December.

• Ad Spend & Channels: DoorDash’s monthly ad spend was varied, with a noticeable increase in December to roughly $640K, leveraging YouTube and TikTok for broad reach.

Conclusion

The Q4 2024 data underscores the dynamic landscape of Canada’s Food & Dining Services sector. UberEATS, Tim Hortons, and DoorDash have all demonstrated strong digital engagement and strategic monthly ad spending. Sensor Tower’s unparalleled data capabilities provide critical insights into these trends, offering a comprehensive view of cross-platform user behavior. For detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics products. By leveraging our data, decision-makers can gain a competitive edge in understanding market dynamics and consumer behavior.