Leading Brands in Canada's Food Delivery Services in Q4 2024

As the food delivery industry continues to thrive in Canada, Q4 2024 saw significant activity from key players like UberEATS, DoorDash, and SkipTheDishes. With data insights provided by Sensor Tower, we delve into the performance and trends of these leading brands from Q3 to Q4 2024.

UberEATS for Customers

UberEATS maintains a robust digital presence with its ubereats.com website and the Uber Eats: Food Delivery app.

• Audience Trends: The website showed a consistent increase in visits, starting from around 19M in October to over 23M by December. Monthly true audience figures remained stable above 5.5M throughout the quarter, with a notable increase in December.

• App Engagement: The app’s monthly active users rose from approximately 4.8M in October to over 5.2M in December, indicating a growing preference for mobile engagement.

• Ad Spend & Channels: UberEATS significantly increased its monthly advertising spend from under $1.2M in October to over $5M in December, with a focus on platforms like Instagram and YouTube, achieving substantial impressions.

DoorDash For Customers

DoorDash continues to attract a growing audience through its doordash.com website and DoorDash - Food Delivery app.

• Audience Trends: The website experienced fluctuations, with visits peaking at over 15M in December. Monthly true audience numbers remained stable, hovering around 3.5M throughout the quarter.

• App Engagement: The app’s monthly active users increased steadily, reaching over 3M by December, reflecting a strong mobile user base.

• Ad Spend & Channels: Monthly ad spend saw a rise from under $0.5M in October to over $0.6M in December, with significant investments in Facebook and YouTube advertising channels.

SkipTheDishes

SkipTheDishes leverages its skipthedishes.com website and the Just Eat Takeaway.com app to maintain a strong market presence.

• Audience Trends: The website saw a surge in visits, rising from around 10.5M in October to over 15M by December. Monthly true audience figures remained consistent, exceeding 3.5M throughout the quarter.

• App Engagement: The app’s monthly active users grew from approximately 2.5M in October to over 2.8M by December, highlighting a stable increase in mobile engagement.

• Ad Spend & Channels: Monthly advertising spend increased from under $1.8M in October to over $2.4M in December, with a strong focus on Instagram and YouTube, achieving high impressions.

Conclusion

The Canadian food delivery market continues to expand, with UberEATS, DoorDash, and SkipTheDishes leading the charge. Sensor Tower’s comprehensive data offers unparalleled insights into these brands’ web and app performance, user engagement, and advertising strategies. This data is indispensable for understanding cross-platform user behavior, as detailed in Sensor Tower’s Web Insights and App Performance Insights offerings. Additionally, Sensor Tower’s Pathmatics provides critical data on monthly advertising spend and impressions, enhancing our understanding of market dynamics.