Leading Telecom Brands in Canada: Q4 2024 Overview

Introduction

In the competitive landscape of Canadian telecom, certain brands have emerged as leaders by maintaining substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of TELUS Personal, Rogers Personal, and Virgin Plus from Q3 to Q4 2024. Sensor Tower’s comprehensive data provides a unique cross-referencing of web, app, and advertising metrics, offering invaluable insights into cross-platform user behavior.

TELUS Personal

TELUS Personal’s digital presence includes its website, telus.com, and the My TELUS app.

• Audience Trends: The website saw fluctuations in visits, peaking in November with over 26M visits. The monthly deduplicated audience remained stable, with numbers slightly above 2.3M.

• App Engagement: The My TELUS app experienced a steady rise in monthly active users, reaching nearly 290K by December, indicating growing mobile engagement.

• Ad Spend & Channels: TELUS’s monthly ad spending peaked in October, exceeding $1.2M, primarily through Facebook and YouTube, delivering substantial impressions.

Rogers Personal

Rogers Personal operates through its website, rogers.com, and the MyRogers - Manage your account app.

• Audience Trends: The website maintained stable visits around 18M in November, with a monthly deduplicated audience consistently over 2.2M.

• App Engagement: The MyRogers app saw a gradual increase in monthly active users, stabilizing at about 450K by December.

• Ad Spend & Channels: Rogers’ monthly ad spending fluctuated, peaking in December at over $1.3M, with significant activity on Facebook and TikTok.

Virgin Plus

Virgin Plus connects with users through its website, virginplus.ca, and the Virgin Plus My Account app.

• Audience Trends: The website experienced a peak in November with visits surpassing 6.6M, while the monthly deduplicated audience hovered around 1.2M.

• App Engagement: The app’s monthly active users increased steadily, reaching 218K in December, reflecting a solid mobile user base.

• Ad Spend & Channels: Virgin Plus’s monthly ad spend was highest in August at over $400K, with Instagram and YouTube being key channels for impressions.

Conclusion

The Q4 2024 data underscores the dynamic nature of the Canadian telecom sector, with TELUS Personal, Rogers Personal, and Virgin Plus leading in audience reach and engagement across platforms. Sensor Tower’s unparalleled data insights empower brands to strategize effectively, leveraging cross-platform user behavior for enhanced market positioning. Access to this comprehensive data is available through Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.