Leading Film & Television Brands in Germany: Q4 2024 Overview

Introduction

In the dynamic world of Film & Television, several leading brands in Germany stood out in Q4 2024. This article delves into the performance of RTL Group, Chefkoch Magazine, and Netflix, Inc., highlighting their audience trends and advertising strategies. Powered by Sensor Tower’s comprehensive datasets, this analysis provides a unique cross-referencing of web, app, and advertising data, offering critical insights into cross-platform user behavior.

RTL Group

RTL Group's digital presence is robust, featuring websites like kochbar.de, n-tv.de, toggo.de, and vorname.com, along with the RTL+ and ntv Nachrichten apps.

• Audience Trends: From Q3 to Q4 2024, a noticeable spike was observed in December with 17M monthly visits on kochbar.de, indicating a seasonal uptick. Similarly, n-tv.de maintained a high visit rate, peaking at 326M monthly visits in December. Toggo.de and vorname.com also showed consistent monthly engagement with slight fluctuations.

• App Engagement: The RTL+ app saw a peak in September with over 3.2M monthly active users, while ntv Nachrichten maintained stability with around 2.1M monthly active users throughout the quarter.

• Ad Spend & Channels: RTL Group's monthly advertising spend saw a significant increase in December, exceeding $1.6M, with a strong focus on Facebook and Instagram, delivering substantial monthly impressions across these platforms.

Chefkoch Magazine

Chefkoch Magazine's platform includes the well-known chefkoch.de website and the Chefkoch - Rezepte & Kochen app.

• Audience Trends: Chefkoch.de experienced a steady rise in monthly visits, reaching nearly 99M in December, with a monthly true audience of over 12.7M. The increase in visits per unique visitor suggests growing engagement.

• App Engagement: The app saw consistent growth, culminating in 3.3M monthly active users by December, reflecting its popularity among cooking enthusiasts.

• Ad Spend & Channels: December marked a significant rise in monthly ad spend to over $31K, primarily on Instagram and Facebook, indicating a strategic push in digital marketing during the holiday season.

Netflix, Inc.

Netflix remains a powerhouse with its netflix.com website and Netflix app, both critical components of its digital strategy.

• Audience Trends: The site visits surged to over 323M monthly by December, highlighting a robust online presence. The monthly true audience consistently surpassed 13M throughout Q4.

• App Engagement: App engagement peaked in December with over 9.5M monthly active users, emphasizing the app's role in Netflix’s OTT service offering.

• Ad Spend & Channels: Netflix's monthly ad spend soared in December to over $3.5M, with a strong emphasis on Facebook and Instagram, achieving impressive reach and engagement across these platforms.

Conclusion

The Film & Television landscape in Germany continues to thrive with leading brands like RTL Group, Chefkoch Magazine, and Netflix, Inc. Each brand shows unique strengths across digital platforms, with Sensor Tower's unmatched data providing valuable insights into their performance. For businesses looking to understand audience behavior and optimize their digital strategies, Sensor Tower's offerings, including Web Insights, Pathmatics, and App Performance Insights, are indispensable tools in navigating the competitive landscape.

For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights products.