Leading Financial Services Brands in Germany: Q4 2024 Analysis

Introduction

In the competitive landscape of financial services in Germany, several key players have distinguished themselves with strong digital presences across websites and apps. This article examines the performance of three leading brands: PayPal, CHECK24 Vergleichsportal GmbH, and Volksbanken Raiffeisenbanken (VR) during Q4 2024, drawing on data from Sensor Tower's comprehensive cross-platform insights.

PayPal

PayPal's digital ecosystem includes its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: During Q4 2024, PayPal maintained a stable monthly true audience, consistently exceeding 35M. The website alone attracted over 19M unique visitors monthly, with an increase in visits per unique visitor from 7 to 8 by December. The app contributed significantly to the audience, with app-only visitors surpassing 17M monthly.

• App Engagement: The app's monthly active users showed a steady rise from 28M in October to over 29M by December, underscoring the growing preference for mobile transactions.

• Ad Spend & Channels: PayPal's monthly advertising expenditure saw a notable uptick in December, reaching over $1M, with substantial impressions across platforms. The majority of spending was on Facebook and Instagram, reflecting a strategic focus on these channels for reaching their audience.

CHECK24 Vergleichsportal GmbH

CHECK24 operates through its website, check24.de, and the CHECK24 app.

• Audience Trends: The website experienced a slight increase in unique visits from 7.3M in October to 7.7M in December, while the monthly true audience remained above 13M. The app-only visitors consistently contributed around 6.7M monthly to the total audience.

• App Engagement: The app maintained a strong presence with monthly active users hovering around 8M throughout the quarter, indicating stable engagement levels.

• Ad Spend & Channels: CHECK24's monthly advertising peaked in November with spending exceeding $2.3M, primarily utilizing YouTube for significant reach, followed by TikTok and Instagram.

Volksbanken Raiffeisenbanken (VR)

VR's digital strategy spans multiple websites including berliner-volksbank.de, schwaebisch-hall.de, and volksbank-ulm-biberach.de, alongside the VR Banking - einfach sicher app.

• Audience Trends: The sites showed varied performance; for instance, berliner-volksbank.de saw a spike in visits per unique visitor in December. Monthly true audience figures for these platforms were stable, with consistent contributions from both app-only and web-only users.

• App Engagement: The VR Banking app's monthly active users remained stable around 6.6M, reflecting consistent user engagement across digital banking services.

• Ad Spend & Channels: VR's monthly advertising spend was robust, with a peak in October exceeding $640K. Instagram and Facebook were the primary channels, achieving extensive impressions and engagement.

Conclusion

The financial services sector in Germany continues to thrive with strong digital engagements from leading brands. Sensor Tower’s insights provide invaluable data, showcasing trends in web and app engagement, advertising strategies, and cross-platform user behavior. As these brands evolve, leveraging comprehensive data from Sensor Tower remains crucial for understanding and adapting to market dynamics. By utilizing our advanced analytics, decision-makers can gain a competitive edge in this dynamic industry.

For more information on how Sensor Tower can enhance your strategic insights, visit our website.