Leading Financial Services Brands in Germany: Q4 2024 Insights

In the rapidly evolving financial services landscape, understanding consumer behavior across digital platforms is crucial. This article delves into the performance of three leading brands in Germany for Q4 2024: PayPal, Volksbanken Raiffeisenbanken (VR), and CHECK24. Leveraging Sensor Tower’s comprehensive data, we explore audience trends, app engagement, and advertising strategies.

PayPal Mobile App

PayPal's digital presence is anchored by its paypal.com website and the PayPal - Pay, Send, Save app.

• Audience Trends: From Q3 to Q4 2024, PayPal’s true monthly audience remained stable, hovering above 35M. Notably, the website consistently attracted around 19M unique visitors monthly, with a slight increase in visits per user towards the end of the year.

• App Engagement: The app maintained a strong presence, with monthly active users steadily exceeding 11M, peaking slightly in December.

• Ad Spend & Channels: A significant uptick in monthly ad spend occurred in November and December, with spending surpassing $180K in December, primarily driven by Facebook and Instagram, delivering impressive impressions.

Volksbanken Raiffeisenbanken (VR)

Volksbanken Raiffeisenbanken’s digital ecosystem includes berliner-volksbank.de, schwaebisch-hall.de, and volksbank-ulm-biberach.de, alongside the VR Banking - einfach sicher app.

• Audience Trends: Across its websites, VR saw a notable spike in December, particularly on berliner-volksbank.de, which reached over 4M visits. The true monthly audience remained strong, exceeding 6.8M throughout the quarter.

• App Engagement: The VR Banking app consistently engaged over 3.9M monthly active users, with a peak in November.

• Ad Spend & Channels: VR’s advertising efforts were robust, with monthly spends consistently above $450K, leveraging Instagram and Facebook for extensive reach.

CHECK24 Vergleichsportal GmbH

CHECK24’s digital portfolio includes check24.de and the CHECK24 Vergleiche app.

• Audience Trends: The website maintained a solid performance, with unique visits remaining above 7.4M monthly. The true monthly audience was consistently over 13M, showing a slight increase in December.

• App Engagement: Despite fluctuations, the app engaged over 3.7M users by December, indicating a steady monthly mobile user base.

• Ad Spend & Channels: A significant advertising surge was noted in November, with monthly spend exceeding $2.3M, primarily through YouTube, achieving substantial impressions.

Conclusion

The Q4 2024 data highlights how these leading brands strategically utilize both web and mobile platforms to maximize reach and engagement. Sensor Tower’s unique cross-referencing capabilities offer unparalleled insights into these trends, empowering businesses to better understand cross-platform user behavior. For detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.