Leading Food Delivery Brands in Germany: Q4 2024 Insights

Introduction

In the rapidly evolving German food delivery market, brands such as SkipTheDishes, HelloFresh, and UberEATS have emerged as industry leaders. This article examines their performance in Q4 2024, leveraging comprehensive data from Sensor Tower. Our insights reveal significant trends in user engagement across web and app platforms.

SkipTheDishes

SkipTheDishes has solidified its presence in Germany through its websites, lieferando.de and takeaway.com, alongside the Just Eat Takeaway.com app.

• Audience Trends: Monthly true audience figures consistently exceeded 11M in December 2024. Both websites experienced a significant rise in visits, with lieferando.de reaching over 54M visits in December.

• App Engagement: The app saw an increase in monthly active users, peaking at approximately 8.5M by December, highlighting a strong preference for mobile platforms.

• Ad Spend & Channels: SkipTheDishes significantly boosted its advertising efforts in October, spending over $1M monthly, primarily on Instagram, which accounted for a majority of impressions.

HelloFresh

HelloFresh has carved out a niche in the meal kit delivery segment with its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website consistently attracted a monthly audience above 13M in December. True audience figures hovered around 2M throughout the quarter.

• App Engagement: The app maintained a steady monthly active user base, reaching close to 900K by December, reflecting balanced web and app audience engagement.

• Ad Spend & Channels: HelloFresh's monthly advertising spend peaked at over $1.4M in September, with heavy usage of Facebook and YouTube generating significant impressions.

UberEATS for Customers

UberEATS distinguishes itself in the food delivery sector with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website's monthly visits steadily increased, peaking at over 7M in November. True audience numbers rose to approximately 2.2M in December.

• App Engagement: The app's monthly active users increased consistently, ending the year with about 1.85M users, showcasing strong mobile engagement.

• Ad Spend & Channels: UberEATS invested heavily in monthly advertising, exceeding $3.7M in November. Instagram and YouTube were the primary channels, driving substantial impressions.

Conclusion

The German food delivery market in Q4 2024 demonstrated notable growth and engagement across leading brands. Sensor Tower's unparalleled data insights reveal how each brand effectively leverages web and mobile platforms to capture and retain their audience. As these brands continue to innovate and expand, Sensor Tower remains an essential resource for understanding cross-platform user behavior and market dynamics.

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