Leading Real Estate Brands in Germany: Q4 2024 Overview

In the competitive landscape of Germany's real estate market, several brands have emerged as leaders in terms of monthly audience reach and engagement. This article delves into the performance of ImmoScout24, Immowelt AG, and Immonet.de during Q4 2024, analyzing trends across their websites and applications.

ImmoScout24

ImmoScout24 is a dominant force in the digital real estate sector, known for its comprehensive property listings and user-friendly interface. It maintains a strong digital presence through its website, immobilienscout24.de, and its app, ImmoScout24.

• Audience Trends: Throughout Q4 2024, the website saw a slight decline in unique visits, dropping to just over 8M by December. The monthly true audience remained robust, consistently above 11M.

• App Engagement: The app's monthly active users decreased slightly, ending the quarter at approximately 5.3M. Despite this, the app continues to be a critical component of ImmoScout24's digital strategy.

• Ad Spend & Channels: ImmoScout24 significantly increased its monthly advertising expenditure in October, peaking at nearly $960K, with a strong focus on Facebook and Instagram channels. Monthly impressions reached over 192M during this period.

Immowelt AG

Immowelt AG, renowned for its innovative search features and detailed property insights, operates through its website, immowelt.de, and the immowelt - Immobilien Suche app.

• Audience Trends: The website's visitor numbers remained relatively stable, with a slight dip towards December, maintaining unique visits around 4.6M. The monthly true audience hovered just above 6M by the end of the quarter.

• App Engagement: The app's monthly active users experienced a gradual decrease, concluding December with about 2.4M users.

• Ad Spend & Channels: Immowelt's monthly advertising spend was steady, with a notable increase in December to nearly $190K, primarily leveraging Facebook and YouTube for impressions.

Immonet.de

Immonet.de, a key player known for its expansive property database, features its website, immonet.de, and the Immonet Immobilien Suche app.

• Audience Trends: The website experienced a gradual decline in unique visits, ending December with just over 1.2M. Monthly true audience figures also saw a downturn to about 1.4M.

• App Engagement: The app maintained a modest monthly user base, with active users decreasing slightly to roughly 245K by December.

• Ad Spend & Channels: Immonet's advertising efforts were minimal, with a peak in October at just over $2.6K, focusing mainly on Instagram.

Conclusion

The Q4 2024 data underscores the dynamic nature of Germany's real estate market. ImmoScout24 leads with a strong web presence and significant monthly ad spend, while Immowelt AG and Immonet.de maintain steady monthly engagement across platforms. Sensor Tower's comprehensive data offerings, such as Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into these trends, enabling stakeholders to make informed decisions.

For more detailed insights into cross-platform user behavior and advertising trends, Sensor Tower remains the go-to source for data-driven strategies in the real estate sector. Explore our products to gain a competitive edge in your market analysis.