Leading Real Estate Brands in Germany: Q4 2024 Performance Overview

In the dynamic world of real estate, digital platforms play a crucial role in connecting buyers, sellers, and renters. As we analyze the performance of top brands in Germany for Q4 2024, we focus on ImmoScout24, Immowelt AG, and Immonet.de. These brands have shown significant engagement across their websites and apps, drawing a large monthly deduplicated audience. Sensor Tower provides the comprehensive data that makes such insights possible, offering unparalleled cross-referencing of web, app, and advertising data.

ImmoScout24's Dominance

ImmoScout24, accessible via immobilienscout24.de and the ImmoScout24 app, remains a leading force in the real estate sector.

• Audience Trends: From Q3 to Q4 2024, the website's unique visits showed a slight decline, moving from approximately 9.3M in September to around 8.1M in December. The monthly deduplicated audience remained stable above 11M for the entire quarter.

• App Engagement: The app maintained a steady monthly active user base, with active users decreasing slightly from about 2.7M in July to 2.4M in December.

• Ad Spend & Channels: ImmoScout24's monthly advertising spend peaked in October at over $950K, primarily leveraging Facebook and Instagram channels, which delivered a combined impression count exceeding 90M.

Immowelt AG's Steady Growth

Immowelt AG, featuring immowelt.de and the immowelt - Immobilien Suche app, continues to attract a diverse audience.

• Audience Trends: The website's unique visits remained relatively stable, hovering around 4.4M in December. Monthly deduplicated audience figures consistently stayed above 6M throughout Q4.

• App Engagement: The app saw a gradual decrease in monthly active users, from about 1.4M in August to approximately 1.1M in December.

• Ad Spend & Channels: Advertising efforts were robust, with a notable increase in December spending, exceeding $190K, and a focus on Facebook and YouTube channels which generated significant impressions.

Immonet.de's Niche Focus

Immonet.de, with its website and the immonet Immobilien Suche app, serves a dedicated audience.

• Audience Trends: The website saw a decrease in unique visits from about 1.7M in October to 1.2M in December. The monthly deduplicated audience remained just above 1.4M.

• App Engagement: The app maintained a consistent monthly active user base, with active users slightly declining from around 166K in July to 149K in December.

• Ad Spend & Channels: Immonet.de's monthly advertising spend was modest, peaking at over $9K in August, with Instagram being the primary channel for impressions.

Conclusion

The Q4 2024 analysis reveals that while all three brands maintain a strong digital presence, each has unique strengths. ImmoScout24 dominates in audience size and advertising spend, Immowelt AG shows steady growth, and Immonet.de targets a specific niche effectively. Sensor Tower's comprehensive data provides critical insights into these trends, enabling a deeper understanding of cross-platform user behavior.

For more detailed insights, explore Sensor Tower's offerings such as Web Insights, Pathmatics, and App Performance Insights.