Leading Tourist Attractions in Germany: Q4 2024 Insights

Germany's tourist attractions and destinations have demonstrated dynamic digital engagement in the last quarter of 2024. In this article, we delve into the digital performance of three leading brands: Europa-Park GmbH & Co Mack KG, Hamburg Tourism (Hamburg Tourismus), and Phantasialand (Schmidt-Löffelhardt GmbH & Co. KG). Leveraging Sensor Tower's comprehensive data, we explore their websites, apps, and advertising strategies.

Europa-Park GmbH & Co Mack KG

Europa-Park stands as a premier destination known for its thrilling attractions and innovative entertainment options. Their digital presence is robust, featuring europapark.de and the Europa-Park & Rulantica app.

• Audience Trends: From Q3 to Q4 2024, europapark.de experienced a decline in monthly visits, from over 4.4M in August to around 3.5M in December. Monthly unique visits similarly decreased, yet visits per unique visitor increased, peaking at 31 in November.

• App Engagement: The app's monthly active users fluctuated, starting at over 185K in July and dropping to about 98K by December, indicating a seasonal interest aligned with park events.

• Ad Spend & Channels: Monthly advertising spend varied, peaking in November at approximately $78K, primarily on Facebook, which accounted for the majority of impressions throughout the quarter.

Hamburg Tourism (Hamburg Tourismus)

Hamburg Tourism is renowned for promoting the vibrant cultural and historical attractions of Hamburg. Their digital strategy includes the hamburg-tourism.de website and the Hamburg – Erleben & Sparen app.

• Audience Trends: The website's monthly visits were stable, with a slight increase from 1.5M in September to 1.5M in December. Monthly unique visits remained steady, with visits per unique visitor peaking at 18 in August.

• App Engagement: The app showed a gradual decline in monthly active users, from about 14K in July to just over 9K in December.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, with activity limited to YouTube in July, totaling under $200.

Phantasialand (Schmidt-Löffelhardt GmbH & Co. KG)

Phantasialand is celebrated for its immersive experiences and themed attractions. Their digital footprint includes phantasialand.de and the Phantasialand app.

• Audience Trends: The website saw a noticeable increase in monthly visits in September, reaching over 2M, and stabilizing around 1.3M in December. Visits per unique visitor remained consistently high, averaging around 16.

• App Engagement: The app's monthly active users showed an upward trend, peaking at over 67K in August, with a slight dip to about 50K by December.

• Ad Spend & Channels: Phantasialand's monthly advertising spend was significant, peaking in September at over $1M, with a strong presence across Facebook and Instagram, driving substantial impressions.

Conclusion

These insights, powered by Sensor Tower's unparalleled data capabilities, highlight the varied digital strategies of Germany's leading tourist attractions. By cross-referencing web, app, and advertising data, Sensor Tower provides a unique perspective on user engagement and platform performance, essential for understanding the complex landscape of digital tourism marketing.

For more in-depth data and analysis, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.