Leading Tourist Attractions & Destinations in Germany: Q4 2024 Insights

In the ever-evolving landscape of tourist attractions and destinations in Germany, certain brands have distinguished themselves by attracting significant monthly deduplicated audiences across their digital platforms. In this article, we explore the performance of Europa-Park GmbH & Co Mack KG, Hamburg Tourism, and Phantasialand from Q3 to Q4 2024, highlighting their unique trends and digital strategies.

Europa-Park GmbH & Co Mack KG

Europa-Park continues to captivate audiences with its digital presence, encompassing the europapark.de website and the Europa-Park & Rulantica app.

• Audience Trends: Throughout Q4 2024, europapark.de maintained a steady visitor count, with unique visits peaking at over 295K in October. The monthly deduplicated audience remained above 270K in December, showing resilience in web engagement.

• App Engagement: The app observed a decline in monthly active users, dropping from 49K in July to around 16K by December, suggesting a shift in user preference towards the web platform.

• Ad Spend & Channels: Europa-Park's monthly ad spend fluctuated, peaking at approximately $78K in November, primarily leveraging Facebook for impressions exceeding 15M.

Hamburg Tourism (Hamburg Tourismus)

Hamburg Tourism's digital strategy prominently features the hamburg-tourism.de website and the Hamburg – Erleben & Sparen app.

• Audience Trends: The website experienced variability, with a notable increase in visits in December, reaching over 700K. The monthly deduplicated audience also grew, surpassing 210K.

• App Engagement: The app maintained stable engagement, with monthly active users slightly decreasing to around 31K by December, indicating consistent mobile interest.

• Ad Spend & Channels: Notably, Hamburg Tourism ceased advertising after July, where it spent a modest $211 on YouTube, reflecting a strategic pivot away from paid digital channels.

Phantasialand (Schmidt-Löffelhardt GmbH & Co. KG)

Phantasialand's digital outreach includes the phantasialand.de website and the Phantasialand app.

• Audience Trends: The website saw a peak in September with visits exceeding 1.1M. Monthly deduplicated audiences remained robust, with over 143K in December.

• App Engagement: The app witnessed fluctuating user engagement, with monthly active users rising to 34K by December, suggesting renewed interest in mobile interaction.

• Ad Spend & Channels: Phantasialand's extensive ad campaigns peaked in September with monthly spending over $1M, primarily on Facebook and Instagram, achieving impressions above 213M.

Conclusion

These leading brands showcase diverse strategies in engaging audiences across digital platforms. Sensor Tower's comprehensive data provides unparalleled insights into these trends, allowing for a nuanced understanding of cross-platform user behavior. With tools like Web Insights, App Performance Insights, and Pathmatics, businesses can make informed decisions in the competitive landscape of tourist attractions and destinations.

Sensor Tower remains a critical resource for unlocking the full potential of digital engagement in the tourism sector.