Leading Brands in Spain's Advertising & Marketing Sector: Q4 2024 Analysis

Introduction

In the vibrant landscape of Spain's Advertising & Marketing sector, Q4 2024 saw significant activity among leading brands. This article delves into the performance and trends of three industry giants: MailChimp, HubSpot, Inc., and Fiverr International Limited. By leveraging Sensor Tower's comprehensive datasets, we provide a nuanced view of their digital footprint across websites and apps.

MailChimp

MailChimp is renowned for its innovative email marketing solutions. Its online presence is anchored by its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: Throughout Q4 2024, mailchimp.com maintained a strong visitor base with visits peaking in December, reaching nearly 10M. The monthly true audience, however, showed a gradual decline from 380K in October to 260K in December, with the web presence dominating over the app.

• App Engagement: The app's monthly active users decreased steadily from 1.2K in October to 0.9K by December, indicating a preference for web interactions.

• Ad Spend & Channels: MailChimp's monthly advertising efforts peaked in November with a spend of over $80K, primarily on Facebook and Instagram, garnering substantial impressions.

HubSpot, Inc.

HubSpot is a leader in inbound marketing and sales software. Its digital ecosystem includes its website, hubspot.com, and the HubSpot app.

• Audience Trends: The website experienced a decline in visits, from nearly 9.2M in October to 5.4M in December. The monthly true audience also decreased, starting at 200K and dropping to 140K, with a balanced distribution between web and app users.

• App Engagement: The app maintained a stable monthly active user base, with active users slightly decreasing from 22.8K in October to 20.8K by December.

• Ad Spend & Channels: HubSpot's monthly ad spend showed an upward trend in November, reaching over $20K, with Facebook being the primary channel for impressions.

Fiverr International Limited

Fiverr is a global online marketplace offering tasks and services, known for its freelancer platform. Its digital presence includes fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com witnessed a growth in visits, climbing from 3M in October to over 4M in December. The monthly true audience, however, declined from 143K to 117K, with a notable shift towards app engagement.

• App Engagement: The app saw fluctuations in monthly active users, peaking in November at 67K before falling to 59K in December.

• Ad Spend & Channels: Fiverr's monthly ad spend remained modest, with Instagram leading the way in impressions across all months.

Conclusion

In Q4 2024, Spain's leading Advertising & Marketing brands demonstrated varied digital strategies and audience engagement patterns. While MailChimp and HubSpot maintained strong web presences, Fiverr showed a shift towards app engagement. Sensor Tower's unparalleled data offerings provided critical insights into these trends, highlighting the importance of cross-platform analysis in understanding user behavior. For more detailed insights, explore our Web Insights and App Performance Insights, complemented by Pathmatics' advertising data. Sensor Tower’s consolidated data offers unique advantages for decision-makers seeking to navigate the complex digital landscape effectively.