Leading Brands in Financial Services: Q4 2024 Analysis

In the competitive world of financial services, understanding digital presence is crucial. As we explore Q4 2024, Sensor Tower provides comprehensive insights into the performance of leading brands like BBVA Group, PayPal Mobile App, and Revolut Technologies Inc. This detailed analysis covers trends across websites and apps, highlighting user engagement and advertising strategies.

BBVA Group

BBVA Group showcases a robust digital footprint with its website, bbva.com, and the BBVA app.

• Audience Trends: The website maintained stable monthly unique visits ranging from 2.3M to 2.5M throughout Q4. Visits per unique visitor increased slightly, suggesting deeper engagement.

• App Engagement: The BBVA app saw a steady rise in monthly active users, reaching nearly 3.9M by December, reflecting consistent growth in mobile engagement.

• Ad Spend & Channels: BBVA's monthly advertising spend peaked in October at over $400K, primarily on Facebook and Instagram. Monthly impressions exceeded 196M, indicating a strong presence in OTT and digital channels.

PayPal Mobile App

With its website, paypal.com, and the PayPal - Pay, Send, Save app, PayPal continues to be a leader in financial services.

• Audience Trends: PayPal's website saw monthly unique visits stabilize around 2.4M to 2.5M. The app-only audience remained robust, contributing significantly to the true monthly audience size of over 5.4M.

• App Engagement: The PayPal app maintained a steady monthly active user base, slightly increasing to about 3.3M in December, demonstrating strong user retention.

• Ad Spend & Channels: Notably, PayPal ramped up monthly advertising in December with a spend of approximately $3.8K, focusing on Facebook and Instagram, resulting in over 1.7M impressions.

Revolut Technologies Inc.

Revolut's digital strategy includes revolut.com and the Revolut: Spend, Save, Trade app.

• Audience Trends: The website experienced growth in monthly unique visits, peaking at 660K in December. This increase mirrored the overall rise in the true monthly audience, which surpassed 4.6M.

• App Engagement: The Revolut app saw an increase in monthly active users, reaching approximately 1.2M by year’s end, indicating an expanding user base.

• Ad Spend & Channels: Revolut's monthly advertising spend was notably high in October, exceeding $400K, with a focus on Instagram, achieving over 200M impressions.

Conclusion

In Q4 2024, the digital landscape for financial services was marked by steady growth and strategic advertising efforts. Sensor Tower's unique capabilities in cross-referencing web, app, and advertising data provide unparalleled insights into user behavior across platforms. This comprehensive data is essential for brands aiming to enhance their digital strategies and engage more effectively with their audiences.

Explore more with Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for deeper understanding and competitive advantage.