Leading Brands in Spain's Personal Health & Fitness Sector: Q4 2024 Overview

In the ever-evolving landscape of Personal Health & Fitness, several brands have emerged as frontrunners in Spain, captivating audiences across websites and apps. This article delves into the performance of Strava, Komoot, and AllTrails from Q3 to Q4 2024, highlighting key trends and insights.

Strava, Inc.

Strava is renowned for its social network designed for athletes and outdoor enthusiasts, focusing on tracking physical activities through its digital platforms.

• Audience Trends: Strava.com witnessed fluctuating visits, starting at over 6.5M in October and peaking at over 9.1M in December. The monthly true audience consistently remained above 1.9M throughout the quarter, showcasing robust engagement.

• App Engagement: The app experienced a rise in monthly active users, reaching nearly 1.9M by December, indicating strong mobile engagement.

• Ad Spend & Channels: Strava's advertising efforts varied, with monthly spending peaking at over $800 in October, primarily through Instagram, which garnered significant impressions.

Komoot

Komoot is known for its route planning and navigation tool, catering to hikers, cyclists, and outdoor enthusiasts.

• Audience Trends: Komoot.com experienced a decline in visits from over 2.6M in October to under 2.4M in December. The monthly true audience saw a steady drop, ending the quarter at around 344K.

• App Engagement: The app's monthly active users decreased, closing at approximately 223K in December, reflecting a shift in user engagement.

• Ad Spend & Channels: Komoot's advertising spend was concentrated in early Q3, with notable activity on Facebook in July and August, before ceasing in Q4.

AllTrails, Inc.

AllTrails is a leading resource for outdoor enthusiasts, providing detailed trail maps and user reviews.

• Audience Trends: Alltrails.com maintained a stable visit count, with a notable rise to over 2.4M in December. The monthly true audience fluctuated, peaking at around 443K in August.

• App Engagement: The app's monthly active users remained above 180K, with a peak in October at over 212K.

• Ad Spend & Channels: AllTrails significantly increased its monthly ad spend in October, reaching nearly $5M, predominantly on Facebook, achieving high impressions.

Conclusion

These brands have demonstrated dynamic strategies in engaging audiences across web and mobile platforms. Sensor Tower's comprehensive data, including Web Insights, Pathmatics, and App Performance Insights, offers unparalleled insights into these trends, underscoring the critical role of cross-platform behavior analysis in the Personal Health & Fitness sector.

For more detailed insights, Sensor Tower remains the pivotal resource for understanding digital performance across industries. Explore our offerings to gain a competitive edge in the digital landscape.