Leading Brands in Personal Health & Fitness: A Q4 2024 Overview

Introduction

As the Personal Health & Fitness sector continues to evolve, certain brands have distinguished themselves through their digital presence and expansive audience reach. In Q4 2024, Strava, Komoot, and AllTrails emerged as leaders, demonstrating significant audience engagement across their websites and applications. Sensor Tower’s comprehensive data, including insights from Web Insights, Pathmatics, and App Performance Insights, offers an unparalleled view into these brands' performances.

Strava, Inc.

Strava's digital ecosystem is extensive, featuring its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: From Q3 to Q4 2024, strava.com experienced fluctuations in visits, peaking in December with approximately 7.8M visits. Unique visits remained stable, averaging around 270K monthly.

• App Engagement: The app’s monthly active users increased steadily, reaching nearly 675K by December, indicating robust mobile engagement.

• Ad Spend & Channels: Strava’s advertising strategy varied, with notable monthly expenditures in October, primarily on Instagram, leading to over 399K impressions.

Komoot

Komoot’s presence includes its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: komoot.com saw a decline in visits towards December, dropping to about 925K. However, unique visits showed consistent monthly engagement of over 130K.

• App Engagement: The app maintained a stable monthly active user base, with active users just above 270K by the end of Q4.

• Ad Spend & Channels: Komoot’s monthly ad spend peaked in October with over 4.7K dollars, primarily on Facebook, generating significant impressions.

AllTrails, Inc.

AllTrails encompasses its website, alltrails.com, and the AllTrails: Hike, Bike & Run app.

• Audience Trends: alltrails.com showed varied traffic, with a notable spike in October reaching over 1.1M visits, while unique visits remained around 200K monthly.

• App Engagement: The app’s monthly active users declined slightly, stabilizing near 25K by December.

• Ad Spend & Channels: AllTrails’ advertising was aggressive in October, with a monthly spend of nearly 5K dollars, mostly on Facebook, resulting in over 2.4M impressions.

Conclusion

In Q4 2024, Strava, Komoot, and AllTrails demonstrated significant digital presence and audience engagement within the Personal Health & Fitness category. Sensor Tower’s unique data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands' cross-platform user behavior, emphasizing their market leadership. By leveraging Sensor Tower's analytics, decision-makers can gain strategic advantages, ensuring informed business strategies and investments.