Leading Brands in Spain's Sports Entertainment: Q4 2024 Analysis

Introduction

Spain's sports entertainment industry experienced significant digital engagement in Q4 2024. Leading the charge are DAZN Group, LaLiga Group International, S.L., and RESULTADOS DE FÚTBOL, S.L., which have shown remarkable performance across web and app platforms. Utilizing Sensor Tower's unparalleled data insights, we delve into the trends and audience dynamics of these brands.

DAZN Group

DAZN Group continues to dominate with its website dazn.com and the DAZN: Stream Live Sports app.

• Monthly Audience Trends: The website saw a significant increase in visits, peaking in December with over 40M visits. Monthly true audience numbers remained stable above 4M throughout Q4, highlighting consistent engagement.

• Monthly App Engagement: The app's monthly active users grew steadily, reaching nearly 2M by December, indicating robust mobile user interest.

• Monthly Ad Spend & Channels: DAZN's monthly advertising spend was notable on Facebook and Instagram, with a peak spend in September exceeding $350K, resulting in impressive impressions, particularly on Facebook.

LaLiga Group International, S.L.

LaLiga's digital presence is centered around laliga.com and the LALIGA: Official App 24-25.

• Monthly Audience Trends: The website experienced a surge in visits in August, with numbers exceeding 22M, while the monthly true audience remained consistently above 2M throughout Q4.

• Monthly App Engagement: The app maintained stable user engagement, with monthly active users consistently around 300K.

• Monthly Ad Spend & Channels: LaLiga's advertising efforts peaked in October with a monthly spend of over $120K, leveraging both Facebook and Instagram for substantial reach.

RESULTADOS DE FÚTBOL, S.L.

RESULTADOS DE FÚTBOL showcases its digital strategy through besoccer.com and the BeSoccer - Soccer Live Scores app.

• Monthly Audience Trends: The website visits climbed to nearly 9.5M in December, with a monthly true audience consistently around 2M.

• Monthly App Engagement: The app's monthly active users remained stable, hovering around 1.7M across Q4.

• Monthly Ad Spend & Channels: Minimal monthly ad spend was recorded, with only small investments on Instagram in September and October.

Conclusion

The digital landscape of Spain's sports entertainment sector is vibrant, with DAZN Group, LaLiga Group International, and RESULTADOS DE FÚTBOL leading the charge. Sensor Tower's comprehensive data provides critical insights into the cross-platform dynamics that drive user engagement and advertising strategies in this competitive market. By leveraging our data, decision-makers can gain a strategic edge, optimizing their digital strategies for continued growth and engagement.