Leading Brands in Sports Entertainment: Q4 2024 Performance Overview

Introduction

In the dynamic world of sports entertainment, brands such as DAZN Group, LaLiga Group International, S.L., and RESULTADOS DE FÚTBOL, S.L. continue to captivate audiences both online and through mobile applications. This article delves into their performance from Q3 to Q4 2024, highlighting audience trends, app engagement, and advertising efforts. Sensor Tower's comprehensive data offerings provide unmatched insights into these brands' cross-platform activities.

DAZN Group

DAZN Group's digital presence is marked by its website, dazn.com, and the DAZN: Stream Live Sports app.

• Audience Trends: Throughout Q4 2024, dazn.com saw a significant increase in visits, peaking in December with over 43M visits. The unique visitor count remained stable, hovering around 2.5M. The monthly deduplicated audience showed a slight decrease, maintaining over 4.1M by December.

• App Engagement: The DAZN app's monthly active users peaked in October at over 540K, before stabilizing around 470K by December. This indicates steady mobile engagement.

• Ad Spend & Channels: DAZN's advertising strategy was dynamic, with a notable spike in September, exceeding $350K in monthly spend and generating over 170M impressions. Facebook and Instagram were the primary channels, with substantial activity on Facebook in September.

LaLiga Group International, S.L.

LaLiga's digital footprint includes laliga.com and the LALIGA: Official App 24-25.

• Audience Trends: LaLiga.com experienced fluctuations, with a peak in October at approximately 9.3M visits. The unique visitor count remained relatively stable, around 1.9M. The monthly deduplicated audience was consistent, maintaining over 2.1M.

• App Engagement: The LaLiga app maintained stable monthly active users, averaging around 70K by December, demonstrating a loyal mobile user base.

• Ad Spend & Channels: LaLiga's advertising spend remained robust, averaging around $100K monthly, with impressions peaking in October at over 58M. Instagram was the dominant advertising platform, consistently delivering high impressions.

RESULTADOS DE FÚTBOL, S.L.

RESULTADOS DE FÚTBOL is represented by besoccer.com and the BeSoccer - Soccer Live Score app.

• Audience Trends: BeSoccer.com showed growth, reaching over 9.1M visits by December. Unique visits remained around 340K, with a monthly deduplicated audience steadily over 2M.

• App Engagement: The BeSoccer app saw a gradual increase in monthly active users, ending the year at approximately 700K.

• Ad Spend & Channels: Advertising efforts were minimal, with negligible spend and impressions primarily on Instagram in September and October.

Conclusion

These leading brands in sports entertainment have effectively leveraged both web and mobile platforms to maintain and grow their audience base. Through Sensor Tower's comprehensive data insights, we observe distinct strategies and trends that highlight each brand's unique approach to engaging their audience. Sensor Tower remains the premier source for cross-platform user behavior analysis, offering critical insights through its Web Insights, App Performance Insights, and Pathmatics offerings. By utilizing Sensor Tower's data, decision-makers gain a competitive edge, driving strategic growth and innovation.