Leading Brands in France's Advertising & Marketing Sector: Q4 2024 Insights

In Q4 2024, France's Advertising & Marketing sector witnessed notable performances from leading brands such as MailChimp, Fiverr International Limited, and Google Ads. Sensor Tower's comprehensive data provides a detailed view of their digital presence and advertising strategies. Let's delve into the insights from Q3 to Q4 2024.

MailChimp

MailChimp is renowned for its email marketing solutions, offering robust tools for businesses to manage their customer outreach. Its digital footprint includes its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: From Q3 to Q4 2024, mailchimp.com exhibited fluctuating monthly visits, starting at over 10M in September and dipping to around 6.6M by December. The monthly true audience remained stable above 220K, with web-only visitors dominating the scene.

• App Engagement: The app's monthly active users hovered around 900-1000, indicating consistent engagement on mobile platforms.

• Ad Spend & Channels: MailChimp's monthly advertising spend saw a decrease from July's peak of over $14K to about $1.5K in December, primarily through Facebook and Instagram, with a decline in YouTube activity by year-end.

Fiverr International Limited

Fiverr is a leading platform for freelance services, facilitating connections between freelancers and businesses. Its digital presence includes its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com experienced a decrease in unique monthly visits from over 200K in September to around 145K in December. The monthly true audience remained above 220K, with significant cross-platform engagement.

• App Engagement: The app saw increasing monthly active users, peaking at nearly 120K in November, indicating growing mobile engagement.

• Ad Spend & Channels: Fiverr's monthly ad spend varied, with a high of over $280K in July, dropping to approximately $20K by December. YouTube was the dominant channel, delivering the majority of impressions.

Google Ads

Google Ads is a powerhouse in digital advertising, providing tools for businesses to maximize their online presence. It maintains a strong digital presence with its website, ads.google.com, and the Google Ads app.

• Audience Trends: Website visits decreased from July's 5.3M to about 3M by December, with a stable monthly true audience above 130K. The platform's audience is predominantly web-based, with some cross-platform interaction.

• App Engagement: The app's monthly active users showed a slight increase, reaching over 37K by December, suggesting a steady mobile user base.

• Ad Spend & Channels: Google Ads' monthly spending peaked at over $224K in October, primarily on Facebook and Instagram, before dropping to about $57K in December.

Conclusion

The Q4 2024 data highlights the varying strategies and performances of MailChimp, Fiverr, and Google Ads in France's Advertising & Marketing sector. Sensor Tower's unparalleled insights, encompassing web, app, and advertising data, are crucial for understanding these trends. For more detailed cross-platform user behavior insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights. By leveraging these insights, decision-makers can craft informed strategies to navigate the competitive digital landscape effectively.