Leading Beauty Retail Brands in France: Q4 2024 Insights

In the vibrant world of beauty retail, understanding audience engagement across digital platforms is crucial. This article delves into the performance of leading brands in France's beauty retail sector for Q4 2024, focusing on Sephora, Nocibé, and Notino. With insights from Sensor Tower, we explore how these brands fared across their websites and apps.

Sephora

Sephora, renowned for its expansive selection of beauty products, continues to dominate the digital landscape with its website, sephora.com, and the Sephora app playing pivotal roles.

• Audience Trends: From October to December 2024, the website's visits saw a significant rise, starting at over 20M and peaking at 42M. The monthly true audience grew steadily, maintaining figures above 3.5M throughout the quarter.

• App Engagement: The app's monthly active users started at approximately 1.2M in October, reaching nearly 1.4M by December, indicating a strong mobile presence.

• Ad Spend & Channels: Sephora's monthly advertising spend decreased over the quarter, from above $1.5M in October to around $650K in December. Facebook and Instagram were the primary channels, delivering the majority of impressions.

Nocibé

Nocibé, known for its personalized beauty shopping experience, extends its reach through its website, nocibe.fr, and the Nocibé app.

• Audience Trends: The website visits showed an upward trend in November with nearly 23M visits, stabilizing at around 21M in December. Monthly true audience figures remained above 1.8M throughout the quarter.

• App Engagement: The app's monthly active users grew from about 224K in October to almost 292K in December, reflecting increased mobile engagement.

• Ad Spend & Channels: Nocibé's monthly ad spend increased significantly, starting under $200K in October and exceeding $500K by December. Instagram was the leading channel for impressions.

Notino

Notino, a leader in online beauty retail, showcases its offerings through notino.com and the Notino: profumi e cosmetici app.

• Audience Trends: The website experienced a peak in visits in November with over 11M visits, but saw a decline in December. Monthly true audience numbers hovered around 700K throughout the quarter.

• App Engagement: The app's monthly active user base expanded from about 81K in October to over 148K in December, highlighting a growing mobile audience.

• Ad Spend & Channels: Notino's monthly advertising expenditure increased from about $36K in October to over $164K in December, with Instagram being the primary driver of impressions.

Conclusion

In Q4 2024, Sephora, Nocibé, and Notino demonstrated robust digital strategies in France's beauty retail sector. Sephora led in web engagement, while Nocibé and Notino showed significant growth in app usage. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these cross-platform dynamics. Understanding these trends is vital for brands aiming to optimize their digital presence in the competitive beauty retail market. By leveraging Sensor Tower's data, decision-makers can craft informed strategies that drive growth and engagement.