Leading Brands in France's Coupons & Rebates Category: Q4 2024 Overview

In the dynamic world of Coupons & Rebates in France, several brands have made notable strides in Q4 2024. This article examines the performance of leading brands: Groupon, UNiDAYS, and Student Beans. We delve into their web and app presence, audience trends, and advertising efforts, highlighting Sensor Tower's role in capturing these insights.

Groupon

Groupon's presence is robust, with both its website, groupon.com, and the Groupon - Local Deals Near Me app playing pivotal roles.

• Audience Trends: From Q3 to Q4 2024, groupon.com experienced fluctuating visits, peaking at over 16M visits in October. The monthly true audience remained stable above 1.7M throughout the quarter, with web visitors consistently surpassing app visitors.

• App Engagement: The app maintained a strong monthly active user base, peaking at over 800K in August before stabilizing around 700K by December.

• Ad Spend & Channels: Groupon's monthly advertising spend reached nearly $67K in November, with significant impressions on Facebook and Instagram. OTT channels were not utilized, focusing primarily on social media.

UNiDAYS

UNiDAYS, through its website myunidays.com and the UNiDAYS: Student Discount App, continues to cater to student audiences.

• Audience Trends: The website experienced a decline in visits from October to December, dropping from approximately 950K to 730K. The monthly true audience remained above 240K, with a balanced web and app visitor distribution.

• App Engagement: The app's monthly active user count was stable, reaching its peak at over 230K in September, before settling around 190K in December.

• Ad Spend & Channels: UNiDAYS saw a significant spike in monthly ad spend in September, exceeding $180K, primarily on Instagram and Snapchat, with a substantial reach.

Student Beans

Student Beans operates through studentbeans.com and the Student Beans: College Deals app, focusing on college deals.

• Audience Trends: The website visits were stable, around 260K in December after peaking in September. The monthly true audience remained over 35K, with a balanced split between web and app users.

• App Engagement: The app maintained a consistent monthly active user base with active users staying around 22K to 26K throughout the quarter.

• Ad Spend & Channels: November marked a significant monthly ad spend surge to over $137K, with a focus on Facebook and Instagram, delivering millions of impressions.

Conclusion

The performance of these brands underscores the dynamic nature of the Coupons & Rebates market in France. Sensor Tower's comprehensive data across web, app, and advertising platforms provides unparalleled insights into these trends. Leveraging tools like Web Insights, App Performance Insights, and Pathmatics, businesses can better understand and navigate the competitive landscape. This data-driven approach ensures decision-makers have the strategic edge needed to thrive in a competitive market.