Leading Dining & Restaurant Brands in France: Q4 2024 Insights

In the dynamic landscape of the Dining & Restaurants category in France, several key players have shown remarkable digital presence and engagement. In this article, we delve into the performance of McDonald’s, La Fourchette (TheFork.com), and KFC from Q3 to Q4 2024, highlighting their trends across websites and apps.

McDonald’s

McDonald’s digital footprint is robust, featuring both mcdonalds.com and mcdonalds-recrute.fr, alongside the McDonald’s app.

• Audience Trends:

  • mcdonalds.com had consistent visits, peaking in December with over 11M visits.

  • mcdonalds-recrute.fr showed fluctuating visits, with a notable increase to over 3.8M in December.

  • The monthly true audience remained stable above 5.7M throughout Q4.

• App Engagement:

  • Monthly active users on the McDonald’s app increased from 5.5M in October to over 5.8M in December.

• Ad Spend & Channels:

  • Monthly ad spend varied, with December seeing a dip to about $0.5M, focusing on platforms like Facebook and YouTube, which garnered millions of impressions.

La Fourchette (TheFork.com)

La Fourchette’s digital engagement is centered around thefork.com and the TheFork app.

• Audience Trends:

  • thefork.com experienced a surge to over 8M visits in December, showcasing strong web engagement.

  • Monthly true audience numbers dipped slightly towards the end of the year, settling around 1.6M in December.

• App Engagement:

  • TheFork app saw a decrease in monthly active users, from 1.2M in October to below 900K in December.

• Ad Spend & Channels:

  • Investment in monthly advertising was moderate, with December’s spend at about $100K, focusing primarily on Facebook and Instagram channels.

KFC

KFC’s digital strategy includes kfc.com and the KFC app.

• Audience Trends:

  • kfc.com visits peaked in October with over 3M visits, indicating a strong online presence.

  • Monthly true audience was stable, with numbers hovering around 960K in December.

• App Engagement:

  • The KFC app maintained steady monthly user engagement, closing December with over 800K active users.

• Ad Spend & Channels:

  • KFC’s ad spend was diverse across platforms, with significant investment in Facebook and Instagram, yielding substantial impressions.

Conclusion

The Q4 2024 data highlights the varied strategies and successes of leading dining brands in France. McDonald’s, La Fourchette, and KFC each demonstrated unique strengths across web and app platforms. Sensor Tower’s comprehensive data provides unparalleled insights into these trends, offering valuable cross-referencing across web, app, and advertising channels. For those seeking deeper insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.