Leading Brands in France's Food & Dining Services: Q4 2024 Analysis

Introduction

In the ever-evolving landscape of food and dining services in France, Q4 2024 saw significant trends among leading brands. Sensor Tower’s comprehensive data insights provide an unparalleled view into the web, app, and advertising dynamics of top brands like UberEATS, McDonald’s, and U Drive. These insights are crucial for understanding cross-platform user behavior and market strategies.

UberEATS for Customers

UberEATS maintains a robust presence both online and via its app, Uber Eats: Food Delivery.

• Audience Trends: The website, ubereats.com, experienced a steady increase in visits, peaking in December with over 24M visits. Unique monthly visits also grew, reaching approximately 1.6M. Monthly true audience figures rose from 8M in July to nearly 9.5M by December.

• App Engagement: The app’s monthly active users increased consistently, starting at around 6.9M in July and surpassing 8.3M by December, indicating strong mobile engagement.

• Ad Spend & Channels: UberEATS significantly ramped up its monthly ad spend, reaching over $2M in October. The primary channels were Facebook and Instagram, which together delivered substantial monthly impressions, particularly in the latter half of the year.

McDonald's

McDonald’s leverages its digital platforms, mcdonalds-recrute.fr and mcdonalds.com, alongside the McDonald’s app.

• Audience Trends: McDonald’s websites showed fluctuating visit trends, with mcdonalds.com peaking at approximately 12M visits in December. Monthly true audience figures remained strong, with the app contributing significantly to the overall audience.

• App Engagement: The McDonald’s app saw a gradual increase in monthly active users, climbing from 5.5M in July to over 5.8M in December, highlighting growing mobile user interest.

• Ad Spend & Channels: Despite a decrease in monthly ad spend in December, McDonald’s maintained a diverse channel strategy. YouTube and Snapchat were key platforms, offering high monthly impressions with strategic spend adjustments.

U Drive (CoursesU.com)

U Drive, through coursesu.com and the Courses U vos courses en ligne app, demonstrates a strong digital footprint.

• Audience Trends: Website visits peaked in October with over 52M visits. Monthly true audience figures showed stability, with a consistent web presence complemented by app interactions.

• App Engagement: The app’s monthly active users peaked in October at around 1.1M, before a slight decline to approximately 1M in December, reflecting a stable yet slightly variable user engagement.

• Ad Spend & Channels: U Drive’s monthly ad spend was modest, with a focus on YouTube, which delivered the majority of monthly impressions. This strategic focus suggests targeted engagement efforts.

Conclusion

The Q4 2024 period highlighted the dynamic strategies of leading brands in France’s food and dining services. Sensor Tower’s unique insights into web, app, and advertising data reveal critical trends and user behaviors essential for market success. As these brands continue to adapt, Sensor Tower remains a pivotal resource for comprehensive, cross-platform data analytics.

For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.