Leading Generative AI Brands in France: Q4 2024 Overview

Introduction

In the rapidly evolving world of Generative AI, certain brands have emerged as frontrunners, capturing significant audience engagement across France. In Q4 2024, ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini stood out with robust performance across their websites and apps. This article delves into the data trends from Q3 to Q4 2024, highlighting their digital presence and advertising strategies. Sensor Tower’s comprehensive data insights offer a unique view into cross-platform user behavior.

ChatGPT

ChatGPT's digital footprint is highlighted by its websites, chatgpt.com and openai.com, alongside the ChatGPT app.

• Audience Trends:

  • chatgpt.com: Visits surged from 620M in August to over 1.3B by December. Unique visits also rose, exceeding 8.8M monthly.

  • openai.com: Visits remained stable, reaching over 15M by December, with unique visits around 2.6M monthly.

  • Monthly True Audience: Grew from 9.1M in July to approximately 16.6M in December, with a significant increase in app-only visitors.

• App Engagement:

  • The ChatGPT app saw monthly active users increase from 4.6M in July to over 10.6M in December, indicating robust mobile engagement.

• Ad Spend & Channels:

  • Minimal monthly ad spend was noted, with a slight increase in December on Instagram, totaling around $149 with 39K impressions.

Adobe Acrobat & Document Cloud

Adobe's presence encompasses the website acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends:

  • The website saw fluctuations, with visits peaking at over 12M in November before dropping to 9M in December.

  • Monthly True Audience: Remained steady, hovering around 11M throughout the quarter, with a dominant app-only visitor segment.

• App Engagement:

  • The app maintained a stable monthly user base, with active users consistently above 10M.

• Ad Spend & Channels:

  • High monthly ad spend was observed, peaking at approximately $846K in October, primarily across YouTube and Instagram, achieving over 142M impressions.

Google Gemini

Google Gemini’s platform includes gemini.google.com and the Google Gemini app.

• Audience Trends:

  • The website experienced varied visits, with a high of 63M in September. Unique visits remained around 1.7M monthly.

  • Monthly True Audience: Increased from 1.8M in July to 2.7M by December, with a notable rise in app-only visitors.

• App Engagement:

  • The app saw growth in monthly active users, climbing from 222K in July to around 1.1M in December.

• Ad Spend & Channels:

  • Significant monthly ad investments were made, especially in December, with spend reaching approximately $810K and impressions over 226M, heavily utilizing YouTube and Instagram.

Conclusion

The Generative AI landscape in France is being shaped by key players like ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. Each brand has demonstrated unique strategies and engagement trends across web and app platforms. Sensor Tower’s unparalleled data insights provide a comprehensive view of these dynamics, essential for understanding cross-platform user behavior and advertising effectiveness. Explore Sensor Tower’s offerings to leverage these insights for strategic advantage.